Interim Marketing Manager (Maternity Cover

Interim Marketing Manager (Maternity Cover)

We welcome over 300,000 visitors to the property and over 2 million browsers to our websites each year.  Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events.  The income from our private events business, shop, restaurants and sixteen-bedroom hotel help support opening the Manor to the public, our education programme and the care of the buildings, collections, and gardens. 

The role of Interim Marketing Manager (IMM) focuses on all aspects of traditional and digital marketing activity, both B2B and B2C, in support of commercial activities of the trading company RWL and any special projects for the Rothschild Foundation e.g future commercial property developments, grant giving activity.

The IMM contributes to Waddesdon’s overall marketing and online strategy to meet visitor number and income generation targets and supports its brand and positioning by working closely with colleagues across the organisation.

Key Responsibilities

• Creating and supporting all collateral for public facing events (website, digital and signage).
• Working with the F&B and events teams to help create and ensure all activities planned across the business are suitably engaging and well promoted to deliver maximum impact and success.
• Responsible for marketing the Five Arrows, new pub (The Bow) and helping to promote the private events business.
• Monitor the outcomes of marketing activity and evaluate against plans, contribute to monthly reports.
• Monitor competitor activity to ensure our offer is as appealing as possible Implement plans to meet commercial targets for hospitality and retail, to encourage increased on-site spend in the shops and catering outlets.
• Helping to guide and mentor the Marketing Officer (Commercial)
• Work with the Head of F&B and Head of Retail and Events to promote relevant standalone events (special food and wine events), catering upsells (afternoon teas, picnics, roasts) and make the most of commercial opportunities eg. Father's Day, Valentine's Day, Christmas. 
• Ensure focus on holistic brand development, that commercial activity promoted complements Waddesdon’s visitor-facing public offer.
• Assist with filming and photographic shoots, editing and uploading images for both archival and promotional purposes.
• Ensure the correct captioning and credits, meet privacy standards for the Catering and Retail team working with the Media Officer and Marketing Officer – Commercial as needed.
• Manage content and messaging of relevant websites as required.
• As part of a wider team effort create content for Instagram posts
• Report on marketing budgets and assist with the forward planning in liaison with the managers of each business area.
• Use a contact database and MailChimp email software to effectively manage communications with customers.
• Plan and execute SEO, digital marketing, social media and display advertising to support all areas of the business.
• Commission and manage outsourced photography, videography, creative and technical work.
• Help with the designing, production and distribution of printed materials.
• Work closely with the wider marketing team and all Waddesdon colleagues, sharing news on commercial activity, promotions and events to ensure that press and other opportunities for promotion are maximised. 

Skills & Experience

The IMM is a strategic thinker, an excellent relationship-builder and communicator combining marketing drive, campaign creativity and thoroughness in delivery. 

• Minimum 2 years’ experience delivering successful marketing campaigns in both the B2B and B2C sectors.
• Experience of managing budgets, achieving targets, business reporting and forecasting
• Ecommerce experience marketing luxury/discretionary spend products online.
• Comprehensive knowledge of Mail Chimp, Canva and Google analytics
• Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines.
• Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making.
• Technical skills in web CMS editing and experience of managing an online shop
• Demonstrate flawless attention to detail
• Excellent written and verbal communication skills, IT, social media and office skills

Terms & Conditions:

Contract Type:           Fixed Term,  full time

Annual Salary           £35,000 + depending on experience

Hours:                   A minimum of 37.5 hours per week Monday – Friday. including occasional weekend/evenings and some out-of-hours social media and essential web updating activity.

Annual Leave:          From start date, 33 days (including public holiday)

Benefits:                    

• 50% discount from our on-site catering takeaway 20% staff discounts in our on-site Restaurant, Shops & Five Arrows
• Pension contribution, employer matched up to 10%
• Beautiful location working within the charity and heritage sector.
• Free parking on site