AddressDo you have a passion for media & data and how it influences consumer behavior? Does being part of the media and consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to become the Manager for First-Party Data Business Solutions for PepsiCo Foods North America.
This is a unique and future-forward role that will work across the PepsiCo portfolio of brands to deliver increased ROI from our data and technology investments by deeply understanding business needs and delivering solutions, thereby Powering Positive Growth.
ResponsibilitiesThe Manager will collaborate regularly and lead sessions with PFNA marketers and other functions to drive & achieve the following:
- Unlock Personalization at Scale by deeply understanding brand problems to solve and creatively and independently identifying new ways to meet stakeholder objectives using 1P and then working cross-functionally to develop solutions to inform campaign/creative development.
- Unlock personalized value by translating portfolio objectives into a full-year calendar of tailored value offers to consumers and acting as trusted consultant to key stakeholders.
- Showcase to brand teams their ability to use resources like PepsiCo’s proprietary Consumer DNA, PepsiCo Tasty Rewards, and our Tasty Makers internal panel solution to efficiently unlock consumer insights by leading meetings with senior brand leads.
Understand the business need for different vendor contracts and independently identify opportunities to use our current suite of 1P tools to streamline or sunset them.
Compensation and Benefits :
- The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary
- Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
- Bachelor’s degree required, advanced degree preferred
- 5+ years of consumer data, insights, audience, media, marketing, or agency experience
- Understanding of how to leverage data for insights, media, and measurement, including comfort working with technical teams
- Org savvy with ability to build relationships & credibility and collaborate across internal stakeholders, as well as external agencies
- Exceptional written and verbal communication
- Proactive self-starter, able to work independently and build connections with key stakeholders on projects
- Problem solver who is able to diagnose a problem and creatively work toward a solution
- Creative thinker who can bring innovation to projects and processes
- Comfortable with ambiguity and creating structure
- Solid organizational and project management skills with the ability to manage multiple projects at once, delivering strong, detailed execution.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
