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SalaryWe have an exciting opportunity within the Commercial team at Yeo Valley.
As Market Strategy & Planning Manager, you'll be responsible for identifying and realising opportunities to step-change the commercial delivery of our portfolio. Using price, promotions and trade investment as key levers, you will evolve our commercial playbook, using key consumer metrics to maximise the growth and profitability of the business.
This is an opportunity to shape and mold the strategy, and a great platform to build relationships across the business.
As part of this team, your initial focus will be…
Key responsibilities:
- Driving a Revenue growth mind-set throughout the business
- Acting as a business partner with Commercial, Marketing and Finance to provide advanced analytics that better validate pack, price architecture & promotional scenarios
- Exploring new tools that identify and assess consumer & shopper opportunities to realise value across our portfolio
- Supporting the governance of all our Revenue Management approaches
- Managing the overall branded trade investment and promotional spend
- Managing, co-creating and being responsible for the commercial playbook (pricing & Promo guardrails)
- Ensuring the most profitable blend of subcategory and brand mix management across our portfolio
- Supporting the commercialisation of innovation
- Thought partners with sales on customer mix management, taking cross customer learnings
- Leading on commercial element of SKU rationalisation
