Marketing And Communications Officer

Job Purpose

We are seeking a confident, detail driven professional to help us drive growth and reputation initially in the Southeast of our catchment area. They will play a crucial role in lead generation, stakeholder management and building awareness of ZHC and the work we do. This is wide reaching, also encompassing tenant engagement, and other Marketing and engagement activities such as eMarketing, copywriting, and the administration where appropriate of those activities into our CRM. 

Key Responsibilities

Working with the Marketing, Engagement and Development Manager and wider Engagement team, on the delivery of both the Marketing and Engagement Strategy and Tenant Engagement Strategy by engaging in the following key activities:

• Lead generation - to work collaboratively with all departments to ensure smooth delivery and compliance within a lead generation capacity, looking for property and new estate agent partners taking care to keep good records
• Relationship building - build and maintain strong and lasting relationships within key stakeholder groups to create long-term support and future growth for the charity
• Copywriting - craft engaging copy for a variety of platforms (including blog posts, web copy, newsletters, intranet news updates, charity magazine) and tailored to a variety of stakeholders
• Email marketing - creation and management of email newsletters and campaigns to a range of key audiences
• Event management - assist in the delivery of our calendar of feedback events
• Website management - ensure our website supports the Marketing and engagement strategy, collect and analyse data using Google Analytics
• SEO - undertake keyword research, write SEO optimised content, manage Google Ad campaigns
• Charity volunteers - utilise, support and grow our existing volunteer base
• Feedback - manage channels of communication with different stakeholders
• Reporting - provide reports on Marketing & Engagement activities to the MEDM and other parties as required
• CRM - assist the MEDM and liaise with the Digital Support to ensure that accurate and up to date records are maintained and accessible, via an electronic CRM with confidentiality protected according to GDPR
• Respond to enquiries from the public, volunteers, fundraisers etc (by phone, mail, email, social media and in person) including requests for information and material etc.
• Assist in the devising and implementing of new engagement ideas and opportunities
• Any other duties and responsibilities which may be assigned as required

Person specification, key skills and experience

Essential:

• Excellent communication and relationship building skills
• Confident phone manner
• Experience of working in Marketing
• Strong organisational and time management skills to deliver multiple projects to deadline and budget
• Ability to craft engaging copy across a variety of platforms
• Strong computer skills
• High attention to detail
• Ability to work independently and as a key team player
• Strong sense of initiative and personal drive to achieve
• Ability to communicate to a wide range of stakeholders

Desired:

• You will have an affinity with our cause and share Zetetick’s Bedrock values of belonging, empathy, determination, respect, openness, care and kindness
• Previous experience of dealing with landlords, estate agents and property developers
• Experience in Wordpress, Mailchimp and CRM management

If you think you’d be great for the role but feel you don’t meet all the requirements, please still apply. We believe in equal opportunities and know that smart people learn fast, so would love to hear from you.

Benefits

• Flexible working - Zetetick fully supports a hybrid working environment
• Professional development - e-learning and professional development opportunities to broaden professional knowledge
• Employee Assistance Programme - this scheme gives all staff access to 24/7 mental health and wellbeing support
• Pension Contribution - Company Contribution NEST Scheme at 7%
• Holiday - 25 days (pro rata) plus pro rata allowance for bank holidays

How to apply

Please submit a CV and cover letter including your experience, skills and motivation to work for Zetetick Housing. Please note that applications without a cover letter will not be considered.

We look forward to hearing from you!