Marketing Apprentice

Level 3 Multi-Channel Marketer

Company: WCF Ltd T/A Progreen

Full Address: Unit 3 Axis Park, Manasty Road, Orton Southgate, Peterborough, PE2 6UP

Weekly Hours Worked: 8.30 am to 5.00 pm Monday to Friday

Salary: £24,960 per annum

All WCF employees become ‘Employee-Owners’ from day one, allowing them to share in our collective success. As an employee owner you have the option to partake in our varying share schemes, receive free shares and dividend payments.

25 days holidays per year plus bank holidays.

Full training and induction program will be made available to help you settle in and start your WCF journey.

Ongoing training and development opportunities.

As part of the WCF family, all Employee-Owners have access to our life insurance scheme, third party discounts (“WCF Rewards”) and WCF ‘Family’ Benefits (i.e. employee discounts across WCF businesses including but not limited to, discounted pet food/supplies and camping/glamping holidays).

Please contact Rachel on Rachel.Harati@estio.co.uk or call 0113 3500 333

About the company:

WCF has proudly been in operation for over 110 years and has a strong and rich legacy.

The WCF family is made up of decentralised businesses operating across the retail/mail order, e-commerce fulfilment, logistics and leisure sectors.

We are an employee-owned business and our vision, mission and culture have all been developed to ensure that every one of our +350 employee owners have a unique opportunity to make a meaningful difference to our performance and to enjoy diverse and interesting roles. Our employees share in our success financially through an annual Employee Ownership Dividend and the distribution of free WCF shares, intended to encourage retention and long service.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketer with WCF, based in Peterborough.

Job Description:

• Building and maintaining a strong brand identity through content marketing for both online and offline channels.
• Conduct competitor analysis to target relevant audiences and gain market share.
• Build marketing plans with KPI’s budget management with ROI calculations.
• Write persuasive copy for various platforms for search engine optimization using best practice techniques. Ensure content is managed and maintained for optimal user experience.
• Ensure marketing communications are compliant in terms of regulatory requirements ensuring data security.
• Utilize AI tools to improve marketing efficiency and personalization whist ensuring the information is accurate and speaks with brand voice.
• End to end campaign planning and management utilizing data to monitor amend and optimize future campaigns.
• Working with the Head office graphics design team to create offline creative that is trackable and drives customers and prospect to telephone or web channels.
• Manage relationships with internal stakeholders and external suppliers. Occasional travel to the head office may be required for meetings.

Your duties and responsibilities in this role will consist of:

• To maintain the health of the website including new product updates, price changes, bug fixes and redirects.
• Establish, drive, and deliver the seasonal marketing plan in line with agreed budgeted sales by channel.
• You will ensure that the website is optimized for search engines through relevant keyword rich content and meta tags.
• You will write articles, help guides, emails, and social media posts that support the brand in becoming the authority for the goods we sell in the amenity marketplace.
• You will be responsible for tracking the source of orders and measuring the return on marketing investment to understand the lifetime value of the customer and what repeat customers buy. This will require you to set up source codes online and via the Horizon telephone system.
• Monitor competitor activity and look to outperform the competition for the services we provide through assessing where they link to that we do not.
• Working alongside the head office team you will the first point of contact for sprint and developments making sure they are planned and delivered to an acceptable timeframe.
• Develop and execute email marketing strategies, including implementing and managing automated email workflows via Khaos and Cmailer, tailored to individual customers’ past buying behaviours to effectively target and engage customers throughout their journey.
• Analyse third-party and agency reports to extract valuable insights, and provide comprehensive recommendations for improvement to the Head of Marketing, and GM.
• Write and publish self-help articles to empower customers to resolve common inquiries independently via online chat.
• Responsible for GDPR and PECR regulation compliance for Pro Green and A1 Lawn.
• Daily check of orders in Magento and Cshop that are held for payment review, paid pre-order
• Add and maintain product content, tracking, prices, multi buys, media codes, discounts and url health.
• Using WordPress and IOCEA CMS to add and refresh blog content to the website creating category and lading pages where required that are optimized for SEO.
• Create and schedule social media posts in line with content plan for both A1 Lawn and Pro Green using suitable graphics and creative wording for maximum engagement.
• Responding to Social Media engagement and Reviews.
• Write a schedule of email marketing activity in line with the seasonal plan appropriate to the products we sell. Create graphics, select data and send using PECR compliant mail provider ensuring our data is complaint at all times.
• Analysing, updating and distribution of KPI spreadsheet to review performance of online activity in line with budget expectations. Look to repeat those activities that have performed well and improve those that have not in future marketing.
• Working alongside head office be the first line contact for Laser Red.
• Agree priority tasks with the greatest business worth for future development. Schedule, monitor and progress delivery. Test on staging site before going live communicating to the wider business status.
• Regular agree discuss the paid for digital advertising priorities with Echo Web for Facebook, Google and Bing advertising to ensure maximum return on advertising spend and lifetime value of the customer.
• Consider complimentary product, people who bought this also bought this in order to increase customer basket and repeat purchase.
• Ensure that any new campaigns are checked for accuracy, tracking and that content on the web is producing the best quality score to produce the lowest cost per click.
• Consider alternative shopping feeds suitable to 3rd party marketplaces.
• Update existing and add new products and prices to Amazon and other third-party marketplaces including updating written content.
• Maintain existing product pricing including the turning off prime on Friday at 2pm.
• Suggest improvements and campaigns that would support the strategic plan having analyzed customer behaviours or identified developments that will improve sales conversion.

General Responsibilities:

• Champion WCF’s Guiding Principles, living the WCF Way as part of daily working life.
• Drive understanding and collaboration on the objectives within our business plan and ensure what you do on a day-to-day basis is in line with this.
• Ensure the work you do is of high quality and that any procedures are followed.
• Engage in personal development and training to help you do your job better.
• Always present the site, WCF and yourself in a positive way.
• Always comply with any HR and H&S policies to reduce the chances of any accidents, incidents or near misses.
• Work flexibly and efficiently to meet the needs of the business.
• Bring new ideas and approaches with an open mind and fresh perspective.
• Always maintain confidentiality and security.

The list of duties/ responsibilities is not intended to be exhaustive but gives a general indication of the tasks involved. It is the nature of the business that tasks, and responsibilities are, in many circumstances, unpredictable and varied. All employees are, therefore, expected to work in a flexible way when the occasion arises and acknowledge that tasks not specifically covered in their job description are not excluded.

Qualifications:

5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills Required/ Personal Qualities:

• Knowledge of Shopify, WordPress, Magento or similar and Google Analytics beneficial.
• Successful candidate will preferably have BASIS qualification relevant to industry.
• Knowledge of Microsoft Office required.
• Good copy writing skills.
• Good numerical and analytical skills.
• Experience within a similar job role beneficial.
• Strong team working ability.
• Proven history of creating innovative social media marketing campaigns.
• Ability to effectively manage and build relationships with outside consultants and service providers.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

For a full list of programme modules visit: https://estio.co.uk/courses/digital-marketer/