Marketing Automation Manager

Marketing Automation Manager
Temporary, ongoing basis where you will be engaged via Hays
Location: Chichester
Working Environment: Hybrid
Pay type: Competitive hourly pay rate
Our Client
The World's pre-eminent super-luxury automotive brand based in Goodwood, near Chichester, West Sussex, which comprises its global headquarters and Global Centre of Luxury Manufacturing Excellence.
The Role
Hays are recruiting for an exciting opportunity for a CRM Manager to join our client on an ongoing long term temporary assignment for an approximate duration of 12 months (rolling, reviewed annually).
As a Marketing Automation Manager, you will be responsible for streamlining Marketing Automation operations, implementing first-class campaigns, optimising Customer Relationship Management performance, and focusing on the automation of customer journeys. This role will also include feeding back into the CRM strategy providing recommendations on improving it.
Leveraging a test & learn approach, customer insights, and regional feedback, you will create and execute always-on CRM campaigns and life-cycle triggers across the different touchpoints of the brand. You will be responsible for developing & implementing Marketing Automation strategy for customer acquisition, retention, and loyalty, with a strong focus on personalisation, segmentation, customer journeys and technical execution.
Key Responsibilities
* Plan, develop, and implement CRM strategies aimed at boosting consumer engagement, lifetime value and revenue, by enhancing the way customer data is gathered and used both centrally and via dealerships.
* Manage day-to-day activities related to CRM and Marketing Automation strategy, including the ideation, briefing, testing, building and execution of email, mobile and app marketing campaigns via our Salesforce Marketing Cloud platform.
* Working with our Brand & Client Experience team, develop a strong CRM calendar that balances brand and commercial needs to encourage high engagement throughout the various stages of the client lifecycle.
* Develop and optimize tactical triggered campaigns based on customer lifecycle, behaviour, and purchase history.
* Set up data and insight reports within the Salesforce platform to monitor KPIs and drive business development by delivering focused analysis on campaigns, email triggers, CRM initiatives, and customer behaviours with the purpose to inform the business of key trends and areas requiring attention/growth/development.
* Build solid relationships and work cross-functionally on CRM and wider company projects/initiatives with Regional, Central, Brand & Client Experience, Compliance, and technical delivery partners.
* Engage directly with regional and dealership colleagues with training and support to embed CRM as a key focus for customer retention and loyalty.
* Work closely with third-party partners including CRM/Marketing Automation technical agency.
Skills and Qualifications:
* Significant experience of CRM/Marketing Automation experience (ideally luxury or automotive).
* Hands-on experience working with Email Marketing platforms and/or marketing clouds, ideally Salesforce Marketing Cloud.
* Experience working with Salesforce Sales Cloud and Service Cloud is desirable.
* Experience managing third-party suppliers/consultancies in a technical execution environment is highly desirable.
* Great communication and team collaboration; able to manage numerous business requirements/stakeholders at one time.
* Be flexible and able to change focus with business priorities in a professional manner.
* Experience working in cross-functional team environment with the ability to leverage the expertise of others within your role.
* Excellent project management skills.
* Strong interpersonal skills, able to sustain relationships in different regions, time zones etc.
* Luxury experience highly desirable.
Benefits:
* Competitive hourly rate along with an annual performance related bonus.
* Hybrid working.
* Hybrid parking on-site with access to a subsidised restaurant.
* Hays Go1 training platform which offers a library of over 70,000 courses.
* Access to Ben - a flexible employee benefits portal offering support across wide range of topics such as mental health well-being, financial or legal matters.
* 35 days annual leave (including bank holidays)
What next?
If you are interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now on .

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