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SalaryMarketing Brand Manager, an immediate start for a qualified and experienced marketing manager based in Wiltshire. Based on a 12-18-month fixed term contract, this position requires you to have Membership of a Professional Body (CIM/IDM) or equivalent, supported by an attained marketing qualification or degree equivalent. Working on a full time, hybrid basis, this position offers an annual salary up to £41500 plus a range of exceptional employee benefits.
Your previous marketing expertise will be evident when demonstrating excellent knowledge of HTML/copywriting and digital marketing skills, supporting the development and delivery of the membership marketing strategy. Responsible for owning and conducting market research to define customer requirements, applying customer and market insight to develop targeting and positioning marketing strategies.
As Marketing Brand Manager, you will work as part of a wider marketing and product design team, implementing marketing plans, building brand awareness, generating new sales whilst increasing customer engagement and retention. Ensuring that all campaign messaging supports the overarching brand message and all campaign themes. Responsible for managing the marketing budget, preparation of costed plans, working with the business unit to obtain the initial briefs, turning it into an integrated marketing programme, whilst applying all creative thinking and initiative.
Naturally, you will ensure that all marketing campaigns are managed through the correct GDPR and legislative channels, with a strong customer focus, able to plan, execute and deliver marketing solutions to a highly competitive sector. In addition, you will have excellent working knowledge of CRM systems including HubSpot and Salesforce, plus marketing platform technologies including Canva, Hootsuite and SEMRush.
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