The Marketing Campaigns Manager is responsible for planning, executing, and optimising multi-channel Marketing Campaigns to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with strong project management skills, a deep understanding of various marketing channels, and the ability to analyse campaign performance data to make data-driven decisions.
- Develop comprehensive marketing campaign strategies aligned with overall business objectives.
- Collaborate with cross-functional teams to define campaign goals, target audience, messaging, and key performance indicators (KPIs).
- Create detailed campaign plans, including timelines, budgets, and resource allocation.
- Coordinate the execution of Marketing Campaigns across various channels, such as digital, social media, email, content, and events.
- Work closely with creative teams to develop compelling campaign assets and messaging.
- Ensure timely and accurate delivery of campaign materials.
- Generate regular reports on campaign performance, providing insights and recommendations for future campaigns.
- Communicate results and insights to key stakeholders.