Marketing Campaign Executive

We're seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Coordinator!

Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication. The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.

Day to Day

• Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.
• Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
• Utilize targeting, content, and channel strategies to achieve key targets.
• Schedule and distribute campaign materials, and manage sales enablement documentation.
• Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
• Monitor and report on leads, coordinating with sales for follow-up.

Campaign Coordination & Planning

• Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
• Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
• Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
• Manage the end-to-end campaign process, from data collection and research to execution and reporting.
• Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
• Share performance insights and coordinate debriefing sessions to optimize future campaigns.
• Work with the marketing automation team to ensure "always on" brand channels are updated monthly.
• Research industry trends and highlight themes for campaign planning.

YOU?

• 5 years' experience in lead generation and nurture campaign building
• Experience with campaign management tools such as Jira and Marketo (preferred)
• Strong writing skills for email and web
• Basic experience with Adobe Suite (Photoshop, InDesign)
• Experience using Canva
• Highly organised with strong attention to detail
• Excellent time and resource management skills
• Excellent communication skills for cross-department coordination
• Analytical skills with experience using GA4 and Excel
• Experience with Salesforce in a commercial sales-led organisation

If you have experience within a sales and Marketing Campaign role and possess the necessary data proficiency and analytical skills to excel - we would love to hear from you!

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INDLON