Senior Campaign Executive - Residential Development (Marcomms)

Senior Campaign Executive – Residential Development

To work collaboratively with the Creative Services team to manage creative briefs through to asset delivery.

ABOUT KNIGHT FRANK

https://whyknightfrank.netlify.app/

ABOUT THE ROLE

We are a firm of exceptional advisors, working across the globe, in partnership with our customers and clients to deliver them a lifetime of value. Based in our Global HQ at Baker Street, the Marketing and Communications & Digital (MCD) team provides support and assistance for both UK and International Knight Frank offices, in formulating and implementing the relevant strategies and marketing campaigns.  Our role is to maximise omnichannel brand impressions that protects and enhance our firm’s reputation while generating high quality commercial and residential enquiries, globally. 

Knight Frank is looking for an experienced ‘Senior Campaign Executive’ who will work collaboratively with the Creative Services team to manage creative briefs through to asset delivery. This candidate will actively collaborate with the relevant Residential Development business partners and stakeholders to interrogate briefs to deliver complex creative solutions, aligned to the Residential strategy. Working within the Residential Development team will be a significant part to this role.

Residential Development & Investment offers a wide range of professional services to clients with needs across the property spectrum. The department comprises five main subdivisions: Living Sectors, Residential Land, Consultancy, New Homes, and Knight Frank Capital Advisory.

Reporting to the Senior Campaign Delivery Manager, who will be kept updated on all project progress, they are constantly looking for creative and efficient ways to deliver assets to market and the Head of Res Dev PR for day-to-day management.

Responsibilities:

• Actively and closely collaborate with the Residential marketing business partners and stakeholders to interrogate briefs to deliver complex creative solutions, aligned to the Residential strategy.

• Take the Creative brief and together with the Creative Services team, identify the best-placed 3rd party creative supplier, to then guide the creation of the asset(s) through production to launch.

• Use the Knight Frank DAM (Bynder) effectively and accurately store assets and be a positive champion for DAM governance.

• Use Monday.com to build and manage a project timeline/Gantt which identifies all activities and milestones linked to the progression and delivery of a campaign.

• Proactively identify inputs needed from marketing and business stakeholders, and present back concepts and ideas, agreeing feedback and next steps.

• Liaise with the key channel teams for input and execution, ensuring clear briefing, to move campaign delivery forward.

• Act as brand champions, ensuring that all creative assets meet both the brand and quality standards expected of Knight Frank.

• Deliver against the SLAs of the department, always completing projects, on time, on brand, and within budget.

• Be responsible for setting up campaign tracking (e.g. UTM, campaign codes etc) and ensuring they are being picked up in the Power BI dashboard for future reporting, working collaboratively with the data team to ensure accurate tracking of all assets.

• Create relevant marketing emails in dotdigital, update website pages, suggest appropriate imagery.

• Act as a role model for the executives in the team and a positive force for the Marketing Operations model.

• Work in tandem with the rest of the delivery and production team to the best practices across either Campaign or BAU templated delivery, this will include ensuring that all assets are available to be used by our global partners across all appropriate channels.

The ideal candidate will be able to demonstrate the capability to:

• Minimum of 2-3 years of experience in delivering end-to-end marketing campaigns utilising the full marketing mix.

• To have a commercial mindset and understanding of the property marketing industry.

• Confident and articulate; able to communicate with people at all levels of the organisation.

• Pro-active, hands-on and a strong sense of self-motivation.

• Excellent organisational skills, working efficiently alone and as a part of a wider team.

• Strong sense of creativity and an eye for design and detail.

• Project management skills with the ability to prioritise successfully work across numerous projects at any one time.

• Flexible, adaptable and a co-operative attitude

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Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs.