Campaign Executive

National Lottery players raise £30million every week for good causes.  This funding is invested in a wide variety of projects across the UK - from helping to improve local communities; caring, preserving and restoring our rich and diverse heritage;  powering grassroots and elite sport;  and unleashing and supporting amazing creative talent.   

The National Lottery Promotions Unit (NLPU) is a small team promoting positive public awareness of National Lottery funding and the good causes it supports.  

In 2024, the National Lottery will be running a series of exciting nation-wide campaigns, including The National Lottery Awards, the Paris Olympic and Paralympic Games and our 30^th Birthday campaign. These key moments and milestones provide us with a golden opportunity to celebrate the achievements of one of the nation’s most loved brands. The NLPU has exciting plans to celebrate the vital role The National Lottery plays in all our lives, and to recognise and thank the players who are making the UK a better place to live in,  day in, day out.

Could you play a part in driving the success of these campaigns forward?  We are currently looking for a Campaigns Executive to join and support our team in the delivery of these dynamic and engaging creative PR and social media campaigns. The role will help us shine a spotlight on the good causes funded thanks to National Lottery’s players.  In this exciting role, you will have the opportunity to work alongside some of the UK’s leading social media platforms, influencers, PR agencies, film makers and photographers to deliver high quality campaigns. We have a big year ahead – The National Lottery will turn 30 in 2024 – so there’s never been a more exciting time to join us. 

Location: Hybrid (2 days in the London office in Kings Cross, 3 days from home)

1st interview: 5th - 8th March

Salary: £22,728 - £26,000 per year + Benefits

This is a full time, permanent position.

• Assisting the team in the planning, delivery and evaluation of our PR and social campaigns.
• Undertaking administrative tasks for the team including but not limited to media monitoring and coverage logging, case study summaries, commissioning photographers, arranging travel, organising merchandise and co-ordinating meetings.
• Liaising with National Lottery funded projects and other stakeholders such as the National Lottery family (distributors) and the operator to involve them in campaigns and keep them updated on the delivery of our work .
• Drafting campaign materials including briefing notes, case study summaries, press releases, web copy and social posts.

On application, please align your supporting statement to the essential criteria below

Your qualities and essential criteria:

• A demonstrable interest in beginning or continuing a career in communications, particularly public relations, and eager to learn and develop skills in an inspirational and friendly environment
• A confident team-player with the ability to take initiative and work independently
• A ‘can-do’ attitude and willing to help with tasks across the team
• Excellent written and verbal communication skills with a positive attitude and a dynamic and flexible response to requests and changes
• Be highly organised with an ability to work quickly and accurately and structure your workload efficiently
• A good understanding of the media and digital landscape with a flair for creativity and the ability to build relationships with journalists, influencers and content creators
• Be confident and happy on the phones – the role requires great interpersonal skills
• Computer literate and confident in using Microsoft office tools

Desirable Criteria

• Experience in a communications, public relations or similar role
• Experience using media monitoring platforms
• Experience in the arts, charity, sport or heritage sectors

Equal opportunities

Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed.  

We also believe our people should represent the communities, organisations and individuals we work with. That’s why the National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages. 

As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment. (This can be related to a physical and mental health condition.)