Address
Form of work
Salary
Job Title: Marketing & Communications Manager
Location: St Andrews, Scotland
Contract: Full-time, Permanent
Reporting to the Director of Sales & Marketing you will be responsible for executing the Public Relations, Communications, Digital and Marketing strategy for all departments within the hotel (Accommodation, Golf, Spa, Sales, Food & Beverage, Membership).
A little bit about what you will be doing:
- Communicate with outside advertising agencies on ongoing campaigns
- Work with the Public Relations agencies and artists to oversee copywriting, design, layout, and the production of promotional materials
- Field media questions and pitch stories to the media, prepare media kits and organise press/media trips
- Liaising with Accor Hotels Luxe Marketing & PR Directors to align opportunities within the Fairmont strategy
- Plan and oversee the hotels advertising and promotion activities, including print, digital, and direct mail
- Social media manager (FB,TW, IN, G+, YouTube, Pinterest) – devising social media campaigns and engaging with bloggers and guests pre/post-stay
- Database acquisition, quality and email campaigns
