Marketing & Communications Manager

Job PurposeThe Marketing & Communications Manager will actively uphold the ethos and values of St Leonards School, managing, protecting and projecting the School’s reputation both locally and further afield. With overall responsibility to deliver an agreed Marketing plan, the post holder will work towards strategic targets and direction as agreed with the Head of External Relations. This is done by providing key stakeholders, and the broader community, with effective communication, branding and information-sharing concerning St Leonards. The role will involve promoting and raising the profile of the School in target market segments, both locally, nationally and internationally, protecting and helping to manage the high standards and reputation the School has attained. The role sits within the External Relations Department, a collaborative structure encompassing Admissions, Marketing, Communications, International and Alumni Relations. There will be some cross-departmental support to Development and Commercial Operations as well as line managing the Marketing team. The postholder must demonstrate outstanding interpersonal, written and verbal communication, organisational skills and a ‘growth mindset’ to be successful in this role.Key Responsibilities: The delivery of a rolling annual plan for St Leonards’ Marketing activities with the achievement of associated targets, in line with the overall External Relations departmental plan and working under the direction of the Head of External Relations.Responsible for the content, presentation and maintenance of the School’s corporate website and other social media sites in line with the wider digital plan. Directing the Marketing Officer on regular content updates as well as monitoring the School’s profile and online presence on third party sites.Regularly reviewing, producing and quality assuring all marketing materials (including the creative development and delivery of print and third party advertising), ensuring editorial accuracy and a consistent visual and written style/tone of voice in line with the agreed brand identity.Responsible for the delivery of school e-newsletters for both Senior and Junior schools and other partner and boarding newsletters including content creation and proofreading. Responsible for the compiling of the annual School Magazine (The Gazette) - liaising with Heads of Department and other teaching staff to write and obtain copy. Proofreading and working closely with the design and print company to produce and deliver the magazine ready for distribution at the end of the Autumn Term. Further details and particulars of the role can be found in the candidate pack.About St LeonardsSt Leonards is a friendly and forward-looking independent, coeducational, boarding and day school situated on an historic campus at the heart of the university town of St Andrews. The school enjoys an unrivalled location - there are sandy beaches, world-class Links golf courses, and historic sites on its doorstep.St Leonards delivers the inspiring, globally-recognised International Baccalaureate curriculum (which has been praised by university admissions officers for its focus on deepening learning learning, offering wider subject options, and enriching minds) for pupils aged five to 18, and was the first school to be accredited as an all-through IB school in Scotland. It is one of just two schools in the UK to actively offer all four IB programmes, ensuring a seamless learner journey. The youngest pupils follow the Primary Years Programme, which goes hand-in-hand with the vibrant Outdoor Learning programme at St Leonards. This is followed by the Middle Years Programme and (I)GCSEs. In the Sixth Form, pupils choose between the Career-related Programme and the Diploma Programme.St Leonards enjoys a rich sporting heritage, and continues to boast a strong record of achievement with pupils representing the school nationally in golf, rugby, lacrosse, hockey, horse riding, and small-bore rifle shooting. The leading five-tier Golf Programme continues to go from strength to strength, the Duke of Edinburgh Award is the fastest growing of all Scottish independent schools, and an exciting calendar of trips and activities ensures pupils leave St Leonards equipped with the skills required to succeed in today’s ever-changing world. Truly an education ‘Ad Vitam’ (for life).