Marketing Data Operations Analyst

Marketing Data Operations Analyst

Salary £37,000 to £45,000

Permanent

FT – 35 hours per week

**Hybrid with 1 or 2 weekly visits to our London Office

Closing date 17th March 2024

Our central Data Strategy and Solutions team are keen to appoint a high-energy and experienced Marketing Data Operations Analyst who will be ready to support, implement and optimise the data strategy for our marketing processes.

In this new role you will be responsible for helping to deliver the data strategy: ensuring we are capturing data that will be of value to the business and that we are leveraging our existing data assets in decisioning and operational systems. Our North Star is to deliver real-time, personalised marketing across all our channels – your job is to help us get there!

The role requires strong analytics skills, understanding of data processes and marketing technologies, attention to detail, and the ability to collaborate effectively with cross-functional teams.

If you are passionate about data-driven marketing and have a proven track record in Data Operations or data product management, we would love to hear from you.

** Hybrid working, you will be required to attend our Kings Cross, London Office once or twice a week. You will need to be within a reasonable commuting distance to undertake this role.

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package.

• Our working week is 35 hours per week, these can be worked flexibly to suit your working style
• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays!
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Company performance related annual bonus - Up to 5%
• Income protection
• Access to Saga Academy, our bespoke learning platform

Data Capture & Leverage

• Identify new data sources and oversee the capture and validation into analytical and marketing processes.
• Where consent/permissions are captured, ensure that we are fully compliant in our implementation approach
• Work with the analytics team to implement their data segmentation strategies into marketing decisioning.
• Help implement any cleansing and enrichment processes.
• Ensure that metadata in our estate (e.g website tagging) is of the right quality and value for decisioning in the business.

Technology processes and integrations

• Help teams get data to where it is needed for real time decisioning across the entire marketing funnel – you will understand how best to leverage data from and to Adobe tools and media platforms like Meta.
• Evaluate and test new data integrations and tools to enhance marketing performance.
• Provide recommendations based on testing outcomes to optimise outcomes.

Collaboration and communication

• Collaborate with the business, particularly in marketing where you will focus on improving how we leverage data and implement their personalised campaigns across all channels.
• Collaborate with vendors and internal stakeholders to assess the compatibility and leverage of new integrations and to gather requirements.
• Work closely with our enterprise technology and digital teams to identify first party data opportunities and alignment of our data strategy initiatives into their roadmap.

Working as our Marketing Data Operations Analyst, you will need to demonstrate the following skills and experience;

• Be technically savvy, understand data architectures, ideally with a strong emphasis on Adobe platforms, to effectively ensure that data flows in the way that we make the best use of it in the right way.
• Be able to write up business requirements to highlight data needs, use and value.
• Work with technology and data teams to find and implement solutions as part of a broader team.
• Demonstrate excellent numeracy and be a natural critical thinker.
• Can assess complex project requirements and work in consultation with stakeholders to find effective solutions.
• Have working knowledge of personalised marketing processes (e.g. in Adobe) including an excellent working knowledge of the typical data sources and processes required in the build and execution of marketing campaigns.
• Knowledge of data privacy regulations and best practices
• Will bring to the business; high energy, tenacious and go-getting attitude.

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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