Marketing Email Strategy Lead - Insurance

Job Introduction

Marketing Email Strategy Lead – Insurance         

Salary £30,000 to £35,000

9-month FTC    

FT – 35 hours per week

**Hybrid, monthly visit to London, Kings Cross.  

Closing date 29^th Jan 2024

You will be working in Saga’s largest digital marketing team within our insurance community. Here you will work closely with the Direct Marketing Manager on the email channel strategy for acquisition of Motor, Home, Health and Travel insurance policies. You will be involved in an array of exciting campaigns that will touch over 5 million names on our database.  

Working as our Marketing Email Strategy Lead in the direct marketing team you will fully own the end-to-end delivery of our performance email programme. You’ll be leading the campaign planning, execution and optimisation with a data-driven approach and collaborate with the wider marketing team to deliver this growth.

Your creative focus will be to devise the creative concept of the campaign, while having the support of the in-house studio for copy and CRM and data experts for delivery.

This is a contract role to assist the marketing team in delivering our new email first strategy! We have traditionally focussed our database marketing activity on off-line channels. Truly a great opportunity for you to join us and make an instant difference to our customer acquisition.

** Remote working with a hybrid approach, you will be required to visit our Kings Cross Hub once a month during this fixed term contract of 9 months. You will need to be within a reasonable commuting distance to undertake this role.

Role Responsibility

You will have solid experience and strong understanding in email marketing, to develop and refine a data-driven programme that achieves business KPIs. You will bring your skills in collaboration to the table which you will use to create great working relationships across the business from the commercial team right through to content design.

Our Marketing Email Strategy Lead will be fully accountable for the following;

• Transforming email capability by maximising what we currently do and supporting the implementation of new IT architecture and data capabilities such as automation, next best action and machine learning.
• Drive creativity throughout all campaigns, work with our design team to create new and/or update existing email marketing communications templates.
• Optimise the end-to-end customer journey to improve conversion rate, work with the web and conversion rate optimisation team and utilise tools to review the journey and test and learn from improvements.
• Work with CRM team on segmentation, personalisation and content-based strategies that account for customer behaviours and past performance to make data driven and customer led decisions.
• Support on growing the marketable database via email and post channels, looking at how we can attract new customers, improve consent rates, re-engage the audience and increase emailable volumes.
• Work closely with the data and analytics team to analyse performance and purchase funnel metrics. Create and manage a marketing KPI suite that will match marketing actions to customer measures including satisfaction and understanding.
• Provide marketing insights to the Direct Marketing Manager to support marketing strategy.
• Align core email activity with wider Services marketing teams to ensure a consistent brand feel across emails, mailings, paid media and onsite content.
• Identify and change marketing practices that are not effective or value adding.
• Ensure that all activity is compliant and meets the standards set out in the Marketing Approvals Process.

The Ideal Candidate

You will have already gained experience in an email marketing focussed team during your career. You will also need to demonstrate the following skills and experience;

• Have a solid working knowledge on email marketing with proven experience of developing, implementing, and analysing email performance as part of an integrated campaign.
• Understand data management and CRM best practice within multi-channel marketing.
• Demonstrate strong data and analytical skills with an ability to draw conclusions and recommendations.
• A good working knowledge of the rules and regulations in data processing and email marketing, including GDPR.
• Experience of working with Adobe Campaign would be ideal but is not essential.
• Analytical skills using reporting platforms such as Google/Adobe Analytics.

Desirable;

Previously worked in the insurance industry or the financial services sector within a marketing / B2C team.

Can demonstrate the management of successful email campaigns and value of the ROI.

Our Saga Values:

• Precision Pace - Always owning and making things happen. 
• Empathy – Always aware of others. 
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package.  

• Our working week is 35 hours per week, these can be worked flexibly to suit your working style
• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays!
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Company performance related annual bonus - Up to 5%
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group