AddressSenior Email Marketing Executive
Location: London (Shoreditch)
Reports To: Senior Marketing Manager
Salary: £32-£38k depending on experience
Hours: 9:30 am - 5:30 pm Monday to Friday (we’re happy to talk about flexible working/ability to work from home Monday and Friday, if you choose to do so).
About D&AD
D&AD is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs.
Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.
You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.
The Role:
As a Senior Email Marketing Executive at D&AD, you will plan and execute impactful email campaigns that resonate with our diverse audience, including emerging creatives, brand partners, and professionals within the creative industries. You'll play a crucial role in enhancing engagement, driving event attendance, and promoting our array of programmes and awards.
Key Responsibilities:
- Plan, implement, and manage comprehensive Email Marketing strategies.
- Use tools such as Pardot and Salesforce for campaign management, ensuring a seamless experience for all subscribers.
- Analyse campaign outcomes, utilising data to inform future strategies and optimise engagement.
- Write content for all Email Marketing campaigns.
- Oversee the curation of high-quality images to ensure all emails are visually appealing and resonate with our different audiences.
- Collaborate with various teams to ensure that email content is engaging, brand-aligned, and drives the desired action.
- Keep abreast of the latest trends and best practices in Email Marketing to continually enhance D&AD’s email initiatives.
- Develop and maintain segmentation strategies to tailor content to different audience segments effectively.
- Manage inbound leads from paid social activity and funnel into email journeys to nurture audience with timely communication, based on behaviour.
About You
- Demonstrable experience in Email Marketing, with a portfolio showcasing successful campaigns and strategies.
- Experience using Pardot is a big plus, but not required
- Excellent writing and editing skills, with the ability to craft compelling email content.
- A solid understanding of Email Marketing metrics and the ability to analyse data to drive decisions.
- Creative thinker with a passion for the creative industries and a commitment to promoting creative excellence.
- Highly organised, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
Benefits
D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.
D&AD is committed to diversity, equality, equity, inclusion and respect for all. Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment. At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.
In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.
Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.
Our privacy statement can be viewed on the D&AD careers page.
