Crm And Email Marketing Executive

CRM + Email Marketing Executive

Salary up to £27,000 dependent on experience 

Permanent 

FT 35 hours per week

Hybrid, at least 1 day per office in London, Havas (Kings Cross)

We are looking for an ambitious, customer centric and results-driven CRM & Email Marketing Executive to join our dynamic CRM team within Saga Travel Group.

You will play a part in driving our CRM and Email activity  across acquisition and retention marketing. You will own the whole email channel; working with various stakeholders on the tactical plan and strategy, creating best in class email templates and journeys, reporting on all email performance and you’ll use your passion for data to drive insight and the test & learn plan.
Package DescriptionOur people are everything to us. The way they deliver exceptional experiences every day for our guests. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. Come and do the best work of your life alongside lovely colleagues. 

At Saga we’re flexible which means our colleagues have autonomy over where they work, either at home, hybrid or from one of our hub locations. This role is hybrid with 1 day per week in our London, Kings Cross hub.

Up to £27,000 dependent on experience
35 hours per week which can be worked flexibly
Hybrid role with at least 1 day per week in London and the rest from home
An enhanced holiday allowance – 33 days holiday including all bank holidays and the opportunity to purchase an additional 5 days holiday each year 
Pension scheme matched up to 10% 
Life assurance 
Wellbeing programme 
Colleague discounts including family discounts on cruises and holidays! 
Range of reductions and offers from leading retailers, travel groups and entertainment companies 
Enhanced maternity, paternity and grandparent leave 
Income protection 
Access to Saga Academy our bespoke learning platform which includes a comprehensive range of online courses, talks and much more 

Main Responsibilities
Develop and deliver personalised and targeted email campaigns, including tactical, solus and triggered
Create engaging, purposeful and inspirational email templates- always thinking of the audience and best practice
Monitoring and reporting on deliverability
Reporting on all email activity to the wider business, including both tactical and customer journey/triggered campaigns
Segmenting the database into targeted audience pots
Creating workflows in the CRM to successfully deliver all email campaigns (both tactical and triggered comms)- always with a customer first approach to each touchpoint
You will be responsible for the Email Test & Learn Strategy and proactively suggest ways in which we can optimise email performance across both triggered and tactical emails
Working with the Head of CRM on adhoc data insight projects and building audience lists for Direct Mail campaigns
Ensure all emails are GDPR compliant

The Ideal Candidate
Experience working in a similar role within B2C business, preferably within travel
Understanding of or experience in CRM (in a marketing capacity)
Proven experience in building, testing and sending high volume emails with knowledge of Email Marketing techniques and best practice
Numerate & Analytical
Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools
Highly organised and capable of juggling many tasks at once
Ambitious attitude with the ability to learn and take on new tasks

 Our Saga Values:

Precision Pace - Always owning and making things happen. 
Empathy – Always aware of others. 
Curiosity – Always asking why.
Collaboration – Always one team, the Saga team!

 
About The CompanyOver the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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