Marketing Exec (Ppc & Paid Social) - Ethical Ecommerce

Wolf & Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, New York City and Los Angeles. We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of c.120 people currently located between London, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

We are looking for a Marketing Executive with experience scaling up Meta and/or Google ads (both preferred) for an ecommerce business to join the team in this key role in helping drive efficient customer acquisition on the Wolf & Badger platform worldwide. This role will report directly to the Head of Performance Marketing and will help drive the continued development of efficient customer growth across the Wolf & Badger marketplace internationally, particularly in the USA. The role will include day-to-day responsibility for managing high budget Meta and Google accounts which drive customer acquisition across the global business, and helping scale new channels including TikTok and Pinterest. You will work closely with the wider marketing teams, and have direct relationships with Meta, Google and our other key channel partners. Your goal will be to drive efficient and sustainable growth in customer revenue through paid channels within allowable costs.

The successful candidate should have relevant proven experience in a scale-up online consumer business, ideally a marketplace, and will be proficient in managing substantial marketing budgets and helping implement consumer growth strategies through paid media across multiple channels. We have a flexible remote working policy with hybrid working at our head-office located in Soho, London.

Main Duties

As Biddable Media Exec, you will provide strong analytical capabilities combined with a capacity for creative thinking to ensure that the Wolf & Badger platform continues to scale sustainably through its paid marketing efforts, as well as supporting improvements to landing page conversion rates. You will manage the significant marketing budgets worldwide across all paid channels, help develop a world-class end-to-end customer experience, nurture a customer-first mindset and seamlessly develop our proposition for customers as we grow internationally. You should be able to support the implementation, tracking and reporting on our customer acquisition strategy on biddable channels.

In this role, you will:

• Work with Revenue and ROAS targets across channels, including management of the daily marketing channel performance, attribution and reporting
• Allocate and track 7-figure monthly marketing budgets, helping ensure efficient spend and driving daily optimisations across Meta and Google
• Test new paid marketing channels and strategies to drive overall efficiencies on channels  including TikTok and Pinterest
• Optimise campaigns to hit revenue and ROAS targets
• Support with affiliate, influencer, CRM, SEO and other marketing opportunities in collaboration with the wider marketing teams, particularly where this interfaces with biddable media strategies
• Use tools including Excel, Looker and GA4 to evaluate and report on customer acquisition
• Support with the development of creative campaign ideas and strategies to build brand awareness on new and existing channels in order to drive better overall performance
• Oversee management and iteratively improve the use of large product feeds (containing 100k+ SKUs) to help drive incremental performance improvements on paid channels
• Collaborate with the wider marketing and merchandising teams to help execute consistent marketing campaigns across channels and on-site across our various international markets
• Execute a ‘test and learn’ approach to performance marketing initiatives and help manage landing page conversion rate improvements in conjunction with Product and Merchandising
• Act as a role model for our company values of Fairness, Innovation and Execution

Requirements

• Hands on experience in Biddable Media / Performance Marketing, ideally in-house with a scale-up ecommerce or consumer business; marketplace experience is preferred
• Prior responsibility for managing significant budgets on Google Ads and/or Meta with the ability to drive ROAS improvements across channels
• Strong Excel/GSheet skills and the proven capability to handle measurement and reporting across multiple platforms
• Experience managing Google Merchant Centre and/or Meta Commerce Manager (both preferred)
• Experience with web analytics platforms such as GA4

Desired Skills and Personal Qualities

• Knowledge of SQL or Google Ads scripts would be a benefit
• Combination of a creative, data-driven and technical mindset in order to tie together the various functions that help drive effective customer acquisition on an e-commerce marketplace
• Commercial acumen and highly numerate, coupled with a passion for “the customer” and a relentless drive for results in order to deliver sustained growth in customer acquisition
• Skilled in managing substantial marketing budgets, willing to adopt a “test and learn” approach and able to work collaboratively and cross-functionally with a high level of cultural and emotional intelligence
• Entrepreneurial and visionary with the ability to bring about change while maintaining the brand equity, strong values and ethos of Wolf & Badger
• Data-driven and analytical and with demonstrable commercial acumen
• High integrity and a strong commitment to organisational and ethical values
• Excels at implementation, results-oriented and driven by delivery
• Energetic, enthusiastic, low ego and pragmatic
• Possesses a down to earth, ‘sleeves rolled up’ and hard-working style
• Steady, sensible and prioritised approach to implementation and execution
• At ease and happiest when collaborating but also comfortable working solo

Benefits

• Starting salary of £28k-35k per annum, dependent on experience
• Flexible working policy, with hybrid working in Soho, London
• 33 days holiday including bank holidays
• Staff discount across Wolf & Badger
• ClassPass membership for monthly credits to attend fitness classes, wellbeing and beauty treatments
• Paid pet-ernity leave, heartbreak leave and volunteering leave

Wolf & Badger is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We actively encourage applications from candidates in underrepresented groups and are looking forward to reviewing your application.