Marketing Executive

Added Health

Addedhealth.com

JOB TITLE: Marketing Assistant

HOURS: Full-time (part-time may be considered if appropriate)

LOCATION: Virtual role (useful if located near Oxford)

RESPONSIBLE TO: COO

SALARY: Competitive, dependent on experience

General Information

Added Health is a personalised, CQC-accredited, and entirely confidential digital service to guide and motivate clients to become physically and mentally resilient using a mix of human coaching and innovative machine-learning technology.

We are a determined team of doctors, technologists and coaching experts intent on improving the provision of healthcare services. We work with the NHS (for chronic conditions), businesses (as an employee benefit) and insurance/pharmaceutical companies to deliver essential lifestyle change.

We look at the whole picture of each individual’s health, considering five critical pillars of health — nutrition, exercise, sleep, mental wellbeing and relationships.

We are doctor-led, and our programs are always based on the latest scientific evidence. We use Motivational Interviewing to drive and sustain long-term habit change.

We are an exciting and dynamic start-up with a big vision, entering our Series A funding round.

We are looking for a team member who shares our passion for improving people’s health, wellness, and quality of life.

For more information on the company, visit https://addedhealth.com.

Job Summary

We are seeking a highly motivated and experienced Marketing Assistant to join our marketing team. The ideal candidate will have at least 2 years of hands-on experience with a strong understanding of digital marketing channels, analytics, and campaign management.

The marketing Assistant will play a key role in developing and executing our marketing initiatives to drive brand awareness, customer engagement, and lead generation, with a specific focus on supporting digital marketing campaigns and activity.

The ideal candidate will also have experience with paid digital activity, including PPC, paid social and email marketing.

Duties and Responsibilities

Core responsibilities:

Digital Campaign Management:

a. Manage the planning, execution, and optimisation of digital marketing campaigns across various channels (owned media, with paid channel experience desirable)

b. Monitor campaign performance, identify areas for improvement, and provide recommendations for optimisation to achieve campaign goals and ROI targets.

c. Conduct A/B testing to evaluate different campaign variations and strategies.

Social Media Management:

a. Manage and grow Added Health’s social media presence on key existing platforms, including primarily LinkedIn with Instagram, and set up our Facebook, Twitter and Threads accounts.

b. Create and curate engaging social media content to increase follower engagement, brand visibility, and website traffic.

c. Monitor social media mentions and interact with users to build a positive brand image and address customer inquiries or concerns promptly.

Analytics and Reporting:

a. Utilise various analytics tools, such as Google Analytics, Hotjar, and HubSpot, to analyse website traffic, user behaviour, and campaign performance.

b. Prepare regular reports on key digital marketing metrics, providing insights and recommendations for continuous improvement.

c. Track and analyse competitors across our various channels, their key activities and industry trends to identify strategic opportunities for the company. Reviewing and adding to master competitor review info, sharing with rest of company.

d. Suggest hypotheses and devise tests for optimising marketing performance across all channels.

Website management

a. Managing the Addedhealth.com website, keeping content up to date.

b. Managing external web agency.

c. Conducting experiments within the website/ A/B testing.

Content Creation and Management:

a. Capability with video, audio and design/infographic creation and editing tools such as Canva, Premier Pro, etc. – for podcasts, webinar content, and case studies.

b. Collaborate with internal teams, such as coaching and content, to develop compelling and engaging digital marketing content, including blog posts, social media posts, emails, and landing pages.

c. Ensure consistency in brand messaging and tone across different digital channels.

d. Maintain content calendars, schedules, and databases for efficient content planning and distribution.

Desirable experience and capability

SEO and PPC:

a. Assist with keyword research and optimisation of website content to improve organic search rankings and drive qualified traffic.

b. Support the management of PPC campaigns, including keyword bidding, ad copywriting, and performance monitoring.

Email Marketing:

a. Assist in creating, scheduling, and distributing email marketing campaigns to nurture leads, engage existing customers, and promote Added Health.

b. Ensure compliance with email marketing best practices, data privacy regulations, and opt-out requests.

c. Manage HubSpot and Lemlist, the platforms supporting this activity.

Software for marketing

a. Adopting and integrating third-party software for marketing.

b. Working with the tech team to ensure that internal and external processes are working smoothly.

Supporting platform content with marketing content: the creation of infographics, audio, tips and recipes; adding imagery to content; keeping on top of CMS (Contentful) for the platform.

Person Specification

Education and Qualifications

Bachelor's degree to 2:1 or above - Essential

Additional marketing qualifications - Desirable

Previous Experience

Minimum of 2 years + experience in marketing - Essential

Preferably in a B2B, healthcare or technology-focused industry.

Strong knowledge of various digital marketing channels, including social media, website CMS, and content marketing - Essential

Experience of paid marketing activity: email marketing, PPC, paid social - Desirable

SEO.

Attributes / Skills / Knowledge / Ability

Essential

· Proficient in using digital marketing tools (Google Analytics essential); social media management platforms, and CMS (Wordpress).

· Solid understanding of marketing analytics, ability to interpret data, and make data-driven decisions. Desire for effectiveness.

· Familiarity with design and content-creation tools

· Excellent written and verbal communication skills.

· Creative thinking, generating ideas for communications.

· Initiative and problem-solving attitude to suit start-up working culture.

· Strong attention to detail and ability to multitask in a fast-paced environment.

· Proactive mindset with a willingness to learn and stay updated with the latest digital marketing trends, tools and best practices.

Desirable

Previous experience with HubSpot.

Other digital marketing and content tools such as HotJar, Lemlist, and Contentful desirable.

Design experience with programmes such as Canva, and Premier Pro.

Additional requirements for the Applicant:

· Must demonstrate appropriate professional behaviour, i.e., integrity, honesty, and confidentiality.

· Must have criminal records clearance at the appropriate level subject to prevailing UK legislation.

· Must understand the need for confidentiality, in and out of the working environment.

· Must be available to work remotely (including occasional weekends).

· Must be well presented.

Other Details

The post holder is required to adhere to AH’s position policies and procedures, including:

a. Confidentiality / Data Protection / Freedom of Information

Postholders must maintain the confidentiality of information about patients, staff and other health service business in accordance with the Data Protection Act of 1998. Postholders must not, without prior permission, disclose any information regarding patients or staff. If any member of staff has communicated any such information to an unauthorised person, those staff will be liable to dismissal. Moreover, the Data Protection Act 1998 also renders an individual liable for prosecution in the event of unauthorised disclosure of information.

b. Equal Opportunity

All AH positions are equal opportunity positions.

c. Health and Safety

All post holders have a responsibility, under the Health and Safety at Work Act (1974) and subsequently published regulations, to ensure that a safe working environment is maintained for patients, visitors and employees.

d. Risk Management

All post holders have a responsibility to report risks such as clinical and nonclinical accidents or incidents promptly. They are expected to be able to predict and control risks associated with their post and comply with the reporting systems in Added Health.

e. Smoking Policy

It is the company's policy to promote health. Smoking, therefore, is actively discouraged.

f. Review of this Job Description

This job description is intended as an outline of the general areas of activity and will be amended considering the changing needs of the organisation.

Job Types: Full-time, Part-time

Benefits:

• Company events
• Company pension
• Flexitime
• Health & wellbeing programme
• Work from home

Schedule:

• Monday to Friday

Application question(s):

• Are you able to Co-locate or attend Team meetings in Oxford when necessary?

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 2 years (preferred)
• Marketing: 2 years (preferred)

Work Location: Remote