This is a full time, permanent position, where you will perform a pivotal marketing role for the group. The working hours are Monday - Thursday 09.00 - 5.00 pm and Friday 09.00 - 3.00 pm.
Whilst initially you will be based more in the office, there is flexibility to work generally 1 - 2 days in the office.
The salary on offer is £30,000 - £40,000 per annum (depending on experience), holidays are 28 days plus Bank Holidays (3 days to be reserved for the Christmas period). A statutory pension is on offer. Benefits include, free onsite parking, cycle to work scheme, tech and home scheme.
Role Overview
Working as part of our client's friendly team, as a Marketing Executive, you will play a pivotal role in developing and executing marketing strategies to promote our client's brand, drive customer engagement, and increase sales.
You will work closely with cross-functional teams to implement various marketing campaigns, analyse performance metrics, and identify opportunities for improvement. This role requires a blend of creativity, analytical skills, and strategic thinking to effectively reach the target audience and achieve the business objectives.
Key Responsibilities
- Develop comprehensive marketing strategies aligned with company goals and objectives.
- Plan and execute marketing campaigns across various channels, including digital marketing, social media, and email marketing.
- Create engaging and compelling content for marketing materials, such as website copy, blog posts, social media posts, email newsletters, and promotional materials.
- Manage company social media accounts, including content creation, posting, engagement, and community management.
- Conduct market research to identify trends, competitor activities, and customer preferences, and use insights to inform marketing strategies.
- Monitor and analyse key performance metrics, such as website traffic, social media engagement, email open rates, and conversion rates, and provide regular reports to management.
- Ensure consistency in brand messaging and visual identity across all marketing channels and materials.
- Work closely with cross-functional teams to ensure alignment and support marketing initiatives.
- Manage marketing budgets effectively, allocating resources appropriately to maximise ROI and achieve desired outcomes.
- Stay updated on industry trends, best practices, and emerging technologies in marketing, and propose innovative ideas to enhance marketing efforts.
Skills Required
- Proven experience in marketing roles, with a focus on strategy development, campaign execution, and content creation.
- Marketing experience within the packaging sector is desirable but not essential
- Commercially driven with a track record of delivering ROI on marketing activities.
- Proficiency in marketing tools and platforms, such as social media management tools and email marketing software.
- Self-starter with the ability to generate ideas, prioritise tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Excellent communication and influencing skills.
- Action-oriented with a practical approach to problem-solving
- You'll need to be comfortable working in a stand-alone marketing role, with the potential to mentor a junior marketing team member in due course
Please click on apply!