Marketing Executive

CitizenCard Limited Marketing Executive

Based at our offices in Clapham SW4 reporting to the Communications Manager.

£30,000 + 8% pension + healthcare + life cover + performance bonus + 20 days leave plus BHs

The Job

We are looking for a Marketing Executiveto support the marketing delivery of our new affiliate programme, SimpleSavings from CitizenCard, the UK’s largest issuer of government-approved photo-ID.

The Marketing Executive will fulfil marketing plans across digital media (social, email and web) and will report on how the digital media performs for multiple, household name brands. The role allows for ongoing input into the affiliate programme and brand portfolio and plenty of career progression opportunities, including in digital marketing and / or account management. The Marketing Executive will additionally market some core CitizenCard campaigns, particularly in the approach to key calendar events, such as elections, where CitizenCard can be used. This is a fantastic opportunity to join a growing, socially inclusive non-profit that is leading the way in making a difference for people across the UK.

About Us

We operate the UK’s largest and most widely known proof of age/photo-ID scheme, issuing people of all ages with a CitizenCardor Post Office PASS Card. We have issued more than 2.5m cards and have recently launched our SimpleSavings affiliate programme to deliver even more benefits to our cardholders. Income from our affiliate programme is used to improve services to cardholders and given back to members in the form of prizes and other benefits. Our core objective is to ensure that all UK residents can access the goods and services that they are entitled to, including: access to age-restricted bars & clubs; boarding aircraft for domestic flights; or using voter ID at the next UK General Election.

We have 5 departments: administration, verification, production, customer services and communications. Staff generally work an 8 hour day onsite Monday to Friday.

Main Areas of Responsibility

Reporting to the Communications Manager, and working alongside the in-house Graphic Designer, you will prepare digital media according to a media plan. You will also report on the media performance, using Google Analytics, our email software, and any affiliate sales platforms. Day to day, you will also be responsible for assisting the Communications Manager to respond to any brand marketing needs, or onboarding and updating brand offers on SimpleSavings. Specific areas of responsibility will include:

Onboarding new brands

Creating compelling webpages for brands that are new to SimpleSavings

· Inputting into the marketing proposals to new brands.

· Onboarding the brands into the SimpleSavings programme, working with the main affiliate platforms and the CitizenCard website CMS.

· Reporting on performance.

· Other general brand marketing tasks, including emailing the brands directly

Maintaining and building the marketing for existing affiliate partners

Taking marketing plans from the Communications Manager, you will be supported to deliver brand campaigns across web, email and social channels

· Delivering marketing media exposure plans for brands and administering these within the systems and processes at CitizenCard.

· Keeping the media planning document up to date.

· Working across teams to ensure that all aspects can be completed to a high standard and on time.

· Contributing to the ongoing development and improvement of internal processes and systems.

· Assist with creation and delivery of social media content and campaign delivery.

Marketing reporting

Producing monthly marketing reports for key brands within SimpleSavings, and producing weekly reports on website and sales activities.

· Using Google Analytics, our email software and the affiliate platforms to prepare monthly brand reports and weekly internal reports in a PPT format.

· Reporting the marketing outcomes from the affiliate platforms in excel on a weekly basis.

· Other reports as necessary.

CitizenCard core marketing

The Marketing Executive will also market the CitizenCard product in line with calendar events, such as the General Election.

· Delivering core marketing through digital and print media

· Reporting on marketing performance to internal teams

· Occasionally attending relevant events if necessary

· Supporting the delivery of the No ID No Vote! campaign

Qualifications & Experience

The following are the professional and personal attributes required in the role:

Qualifications, knowledge and experience

· Graduate level of education preferred, but will consider non-graduates with commensurate experience or qualifications.

· Grade 4-9, or A*-C in GCSE English Language and Maths.

· Marketing experience is necessary.

· Ability to prepare sales reports using a number of inputs including affiliate platforms and Google Analytics.

· IT literate and able to work with common marketing tools including hubspot, email platforms and website CMS.

· Good working knowledge of Microsoft 365 applications

Personal qualities and skills

· Proven and well-developed interpersonal skills, including good communication both written and verbal

· Good administrative skills with an excellent eye for detail, including proofreading skills, with the ability to maintain a high level of accuracy

· Numerate, and confident in preparing marketing reports

· Enjoyment of the creative opportunities to design and prepare marketing media

· Professional working ethic and a commitment to high standards

· Ability to ensure that confidentiality is maintained at all times

· Commitment to safeguarding and promoting welfare of children and young people

· Excellent attendance and punctuality

· Ability to work as part of a team building and maintain good working relationships with colleagues

The closing date for applications is 31st May 2024

Job Types: Full-time, Permanent

Pay: £30,000.00 per year

Benefits:

• Life insurance
• Private medical insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Experience:

• Marketing: 2 years (preferred)

Work Location: In person

Application deadline: 31/05/2024