Marketing Executive

About the role and the team
Reporting to the Senior Marketing Manager, the Marketing Executive role will have responsibility for the implementation and evaluation of brand and marketing campaigns for Sky HISTORY and Crime + Investigation brands, in line with the overall marketing strategy and will play a key role in the delivery and optimisation of campaigns for SVOD.
We in the Marketing department are passionate experts that bring our brands to life with a collaborative, creative and connected approach. Working across multiple platforms including TV, SVOD and DTC, the Marketing Executive will establish working relationships with colleagues in Communications, Media Planning, Social, Creative, Digital and Programming teams.
This is a permanent position. This role will be hybrid based in the London office, working on exciting, award-winning brands like Sky HISTORY and Crime+Investigation.

At A+E Networks EMEA, we share stories that matter, inspiring and exciting our audiences with hit US franchises (The Curse of Oak Island, Pawn Stars), must-see docudramas (Royal Kill List and Colosseum), and original commissions (Sex: A Bonkers History with Amanda Holden, Royal Autopsy, Cops Gone Bad with Will Mellor). Over the past few years we’ve championed our own original programming and relished in the successes of recent series’ such as The Unbelievable with Dan Aykroyd, Great Escapes with Morgan Freeman, The Prison Confessions of Gypsy Rose Blanchard and Royal Mob.

We welcome talented candidates with infectious enthusiasm who love what they do, and are ready to learn, develop and thrive. Here you’ll find a community of innovative, creative and inspiring people who aren’t afraid to embrace responsibility and try new things collaboratively, as a team.

We are a certified Great Place to Work® with a can-do, motivated culture that believes in working to live, not just living to work. Every employee has a voice and is encouraged to be themselves and be ambitious. With offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg, we are a truly international organisation that celebrates difference and diversity.

As an inclusive employer, we value the diversity of our teams and want our workforce to reflect our wider society. We encourage and welcome applications from people from under-represented backgrounds and are keen to make sure we are inclusive and accessible to all. As an associate member of TV Access Project, we aim to ensure our interview process is suitable for those who are deaf, disabled, and divergent. Please do let us know if you require any adjustments or assistance for meetings and communications with us when you apply for a role with us.

BRAND/CAMPAIGN

• Support the Senior Marketing Manager in managing through-the-line campaigns with multiple internal and external stakeholders, including organic social, paid digital marketing campaigns and Amazon Ads. This will include timelines, task ownership and deliverables.

• Work closely with the social media team ensuring social plans support the overall marketing strategy.

• Understand and deliver on the brand positioning, values and target audiences to ensure alignment in brand and creative approach on all creative campaigns.

• Brief ownership – understanding objectives and interpreting into strong campaign briefs which inspire and motivate, whilst delivering key marketing messages to meet the overarching UK marketing strategy, with clear and insightful objectives.

• Share and communicate briefs and plans with all relevant departments, ensuring consistency of messaging across all areas.

• Stay abreast of best practices, technology and advertising trends and use this to contribute ideas to campaigns.
  

SVOD

• Day to day co-ordination of AmAds in the delivery and optimization of campaigns for SVOD.

• Partner with the Data & Insights team on customer journey mapping and create campaigns to drive customer acquisition, engagement and retention of History Play and Crime+Investigation Play, maximising customer LTV through increased engagement and reduced churn.

• Continuously optimize channel performance through test and learn strategies across targeting, audience, creative and user experience.

• Knowledgeable in the SVOD and DTC landscape, product features, business models and promotions, recommending actionable improvements to the proposition which have clear, measurable success criteria.

• Own, create and/or contribute to both regular and ad-hoc project plans, minutes and actions, reports and presentations.

To be successful in this role you will have / be:

• Someone who is enthusiastic, a team player with a collaborative approach and has a love for TV.
• 1-2 years experience in a marketing environment.

• Excellent brief writing skills, with the ability to understand objectives and interpret into strong campaign briefs which inspire, motivate and deliver marketing message.

• The ability to work across multiple projects with a pragmatic and positive approach.

• Comfortable working with various departments across the business to successfully deliver campaigns with autonomy as well as within a team.

• Analytical and reporting skills.

Desirable experience:

• Experience in working for a broadcaster/content provider or a fast-paced marketing environment

• Experience in working with media agencies, creative agencies and media plans

• Digital marketing experience with paid performance media and/or AmAds campaign management

• Embrace and anticipate change
• Invent for tomorrow
• Challenge the status quo
• Identify future trends and seize opportunities
• Be ambitious, don’t be afraid to aim for bigger and better

• Commit to your idea and run with it
• Embrace responsibility
• Everyone has a voice at all levels in the organisation
• Be brave, be daring - overcome obstacles
• Acknowledge mistakes and learn from them

• Be passionate about your ideas
• Challenge, collaborate and unite
• Celebrate everyone’s success
• Build friendships – we work at our best when we’re in it together

• When you love what you do, your enthusiasm is infectious
• Be proud of our brand and bring it to life
• Channel your heart and passion into everything you do

• Let your personality shine
• Be honest with yourself and with others
• Champion differences in people
• Keep developing your potential