Marketing Executive

Marketing Executive
Southampton, Hampshire
£(phone number removed)
Full time
Hybrid working
 

A very exciting opportunity to join a very well respected and established tourist attraction in the Southampton area. Working in accordance with the overall marketing plans and budgets, the Marketing Executive will be responsible for the delivery and measurement of effective marketing and communication campaigns for our clients events

The core performance of the role will be measured in respect of the business key objectives for Events, which include achieving visitor and exhibitor admission targets for each event.
You will be:

• Working with the Marketing Manager to plan the marketing and communication campaigns and budgets for the respective business area(s) – using both traditional media, such as press (editorial and advertising), radio, out of home and leaflets, as well as digital media, including SEO, paid search, paid social, email and display advertising.

• Research and write engaging on-brand copy that can be used for press releases, editorial, web pages and email supported by imagery and if relevant graphics.

• Attending the events and providing coverage across our social media channels including Facebook, Instagram, Twitter and Tik Tok.

• Liaise with and build relationships with key stakeholders, such as external media (journalists and influencers) and digital agencies on a regular basis. This may also include assisting with seeking sponsorship (media and financial) for events and exhibitions.

• Distribute press releases when required to key stakeholder groups either directly or via the Newspress platform (or an equivalent), following up with key individuals to optimise inclusion in publications (online and print).

• Work alongside the website development agency and the Marketing Administrator to help maintain website content (Wordpress) and functionality such as ticketing (WooCommerce), where relevant.

• Contribute ideas to the development of new products and experiences for the business area, working alongside colleagues outside of the marketing department.

• With support from the Marketing Manager, monitor and report on the performance of relevant campaigns and overall business objectives, providing regular campaign reports using campaign reporting tools such as Google Analytics, visitor research and in-house sales reports.

To be successful you will demonstrate the following qualifications, attributes and skills:
 

• Degree educated
• CIM, IDM or CIPR qualification (either awarded or working towards).
• Minimum of 1 – 2 years working within a marketing & communications function
• Planning, implementing, controlling and measuring marketing and communication campaigns
• Budget control
• Experience in the tourism and leisure industry
• Strong English language and copywriting skills are essential.
• Confident relationship builder with both internal and external stakeholders
• Good knowledge and experience in using traditional and digital media channels
• Confident using social media for organic and paid content
• Experience in using online content management systems, e.g.WordPress & Mailchimp

• The majority of events take place over the weekend. You will therefore be required to regularly work weekends. Adequate notice will be provided and any additional time worked can be taken in lieu