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Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
As part of the wider fDi Intelligence team, this role forms part of the FT's B2B subscription marketing function and is tasked with implementing B2B marketing strategies for the fDi Intelligence portfolio, driving leads for these high-value subscription products and maintaining renewal rates.
Key Responsibilities
Work closely with the Marketing Manager, B2B Subscriptions, to plan, implement, manage and analyse all print and digital B2B subscription marketing activity for fDi Intelligence. Channels include but are not limited to: email, digital display, PPC, paid and organic social media, partnerships and events.
Implement acquisition marketing campaigns using our marketing and customer data platform, Bloomreach, including targeted email marketing and on-site messaging campaigns to drive leads for the portfolio.
Deliver our social media content strategy - includes promotion of events, speaking engagements, whitepapers, webinars, product features and content marketing.
Help fulfil the brand's presence at internal and external events including organising workshops and exhibition stands at key global industry events to drive leads for subscriptions.
Work with the client success team to create email campaigns to subscribers throughout the subscription lifecycle, to improve engagement, renewal rates and cross-sell opportunities.
Work with the research team (Belfast) to identify opportunities to showcase content and data trends and build brand reputation within relevant markets, in order to deliver our content marketing plan.
Work effectively with the FT Brand & Design studio to produce marketing collateral and other required graphic designs for all marketing activity ensuring the brand guidelines are adhered to.
Work closely with other parts of the FT Specialist marketing team and the wider FT where appropriate to ensure collaborations are carried out to drive quality reach.
Stay up to date with sector and industry trends (for example, changes in digital marketing) and ensure that current marketing strategies are in line with these.
Conduct post-campaign analysis and reporting which identify key findings and metrics to inform recommendations for tests and improvements eg. conversion rates, cost per lead, ROI.
Ensure all campaigns are fully compliant with the latest laws and regulations (GDPR), and are in line with FT policies.
Required Skills / Experience
Experience in supporting the planning, implementation and analysis of print and digital marketing campaigns
Can demonstrate practical focus on campaign reporting and analysis
Ability to liaise with and gain buy-in from various stakeholders
Meticulous eye for detail
Excellent creative judgement and copy-writing skills
Ability to manage multiple projects, ensuring all deadlines are met
Self starter with high energy and initiative - ability to manage up, down and across the organisation
Excellent communication and interpersonal skills
Demonstrate capability with Google Workspace - docs, sheets and slides
Desirable Skills / Experience
Exposure to and knowledge of the media/publishing industry
Graduate or professional qualification in Marketing or related Business area
Experience in subscription marketing
Experience in setting up automated marketing campaigns and using a customer data platform such as Bloomreach, Salesforce, Hubspot and Mailchimp
What's in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.
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