Marketing Executive

Hales Group are currently seeking a Marketing Executiveto join our award winning client who are a long recognised, family run company with strong heritage, values and a passion for their products based in Lowestoft.  
  
We are looking for a dynamic and creative professional so develop and execute email marketing campaigns, co-ordinate catalogue production, and manage the photography and video production schedules to further promote the products and brand.
  
Duties of Marketing Executiveinclude:

• Develop and execute email marketing strategies to drive engagement, nurture leads, and promote products offered by the brands.
• Building compelling and personalised email content (newsletters, promotional campaigns, and automated drip campaigns) using templates with copywriting and asset coordination.
• Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
• Ensure alignment of email content with overall marketing initiatives and brand messaging.
• Optimise email templates for maximum impact and deliverability
• Oversee and continuously improve the customer journey
• Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
• Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
• Co-ordinating key catalogue and brochure production through all stages including: product selection, pagination planning, creative stages and final print.
• Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library. 
• Event & exhibition management and co-ordination

  
In order to be considered for the role of Marketing Executive

• Degree in marketing, communications or related field
• Minimum 3 years of experience in an email marketing role
• Understanding of CRM
• A/B testing and experimentation to improve email content, subject lines, and calls to action
• Strong data analytical skills
• Experience using ESP’s
• Creative, with the ability to bring together eye catching marketing communications
• Impeccable interpersonal, verbal and written communication skills
• Highly organized, detail-oriented, and able to work effectively with colleagues.

  
LOCATION: Lowestoft
HOURS: Full time Monday to Friday
PAY: competitive salary based on experience plus company profit related pay scheme
DURATION: Permanent
BENEFITS: our client offer enhance holiday entitlement, company pension, free on-site parking, and employee discount!
  
Hales Group Ltd collects and keeps information from applicants, so that we can monitor our recruitment process, ensure compliance with the Equal Opportunities policy, and when appropriate send you details of future job opportunities. We keep your name and address, and details of your application. If you do not want us to do this please contact your local branch.