Marketing Manager

Our client, a non for profit members association linked to the medical industry in Windsor, is looking for a Marketing Manager to join their team. This is a brand new role where the main objective will be to coordinate marketing objectives across the various activities to implement a cohesive marketing strategy for the delivery of email campaigns.

The Marketing Manager will work closely with the internal office team to meet the email marketing needs, ensuring the successful delivery of effective email campaigns and identifying opportunities for cross-promotion. They will act as the key point of contact for all marketing activities, working closely with the external communications agency responsible for delivering wider marketing and communications initiatives.

The successful candidate will have proven experience in email marketing, copywriting, and cross-functional collaboration.

This is a hybrid role (3 days at home, 2 in the office) and the salary is circa £40,000. Our client also offers superb benefits including 28 days holiday plus bank holidays.

Main Duties and Responsibilities

• Collaborate with the internal office team to draft and deliver accurate and effective email marketing campaigns
• Maintain an organized email calendar, scheduling campaigns strategically to avoid overlap and optimize engagement
• Ensure that email content aligns with other marketing activities and meets brand guidelines
• Write persuasive and engaging copy for email campaigns and when required, other marketing materials
• Craft subject lines, body text, and calls-to-action that resonate with our target audience
• Managing mailing lists and ensuring they are up-to-date, reviewing bounce backs and unsubscribe requests
• Work closely with internal teams to develop a cohesive marketing strategy that aligns with overall mission
• Identify opportunities for cross-promotion and collaboration
• Foster a collaborative and creative work environment with external and internal teams
• Act as the main point of contact for marketing activities
• Coordinate with the external communications agency to ensure consistent messaging across all marketing channels
• Support the external communications agency when required on broader marketing initiatives such as PR campaigns, social media efforts, and events
• Monitor campaign performance metrics (open rates, click-through rates, conversions) and make data-driven adjustments to improve results
• Use A/B testing to refine email content and improve conversion rates

Person Specification

• Bachelor's degree in Marketing, Business, or a related field
• CIM Level 6 qualification
• Proven experience in email marketing, copywriting, and cross-functional collaboration
• Strong analytical skills and proficiency in marketing analytics tools
• Excellent communication skills (with internal and external colleagues) and attention to detail

Please note that we will only contact those candidates that we assess as suitable for the positions we have currently available based on their experience, training, and skills. If we do not have anything suitable, we will not keep your CV for more than 30 days.

As an equal opportunity employer, Bucks and Berks Recruitment is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.