Marketing Manager

Role:Marketing Manager
Salary: Up to £50,000
Location: Manchester
We are recruiting for a dynamic and growing proptech company dedicated to streamlining property management for landlords and property owners.
They specialise in alleviating the administration burden associated with mandatory compliance certification for letting their residential properties. Their innovative platform streamlines communication between contractors, property managers, landlords and tenants, ensuring services are completed on time with a seamless and efficient process.
We are seeking a dynamic and experienced Marketing Manager to play a pivotal role in driving and expanding their presence in the letting and estate agent market.
Responsibilities:
Demand Generation and Conversion

• Generate demand for the company’s platform through targeted marketing strategies.
• Nurture leads and facilitate the conversion of potential clients to active platform users.
• Using your marketing expertise to generate demand for the platform and convert leads into active users.

Strategic Planning:

• Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
• Utilise your experience to identify key marketing channels and tactics for maximum impact.
• Implement strategies for lead generation, customer engagement, and conversion tracking.

Event Planning and Participation:

• Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents.
• Leverage your network to enhance the company’s presence in relevant industry events.

Digital Advertising and Brand Awareness:

• Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.
• Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and adverts.
• Be a representative of the company’s brand, maintaining a professional and knowledgeable presence.

Content Marketing and Social Media:

• Develop and implement content marketing strategies tailored to property lettings professionals.
• Utilise social media platforms to enhance brand visibility and engagement.

Stakeholder Relationships:

• Build and nurture relationships with key internal stakeholders, including product and customer success teams.
• Collaborate with colleagues to ensure a cohesive and integrated approach to business development.

Industry Knowledge and Thought Leadership:

• Stay informed about compliance obligations in the lettings industry.
• Speak with authority on solutions that ensure compliance.

Become an Authority in Property Safety Certification:

• Support the company in establishing authority in property safety certification through strategic initiatives.

Qualifications:

• Proven track record in marketing within the landlord, letting and estate agent sector.
• Extensive experience in developing and executing successful marketing plans.
• Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
• Proven experience in developing and executing marketing plans.
• Expertise in planning and managing digital advertising campaigns (PPC and social)
• Experience organising and participating in both in-person and virtual events.
• Strong presentation skills and ability to create compelling content for various channels.
• Familiarity with ROI measurement and reporting.
• Ability to work towards and exceed sales targets and quotas.

Benefits:

• Access to comprehensive private healthcare to ensure the well-being of employees.
• Regular yoga sessions to promote physical and mental well-being, fostering a healthy work-life balance.
• Employee assistance program providing counselling sessions for personal and professional support.
• Transparent communication and an open culture where ideas and feedback are valued.
• Recognition of long-term commitment with loyalty holidays.
• A balanced atmosphere that encourages professionalism while maintaining a relaxed and comfortable workplace.
• Opportunities for continuous learning and professional development to enhance skills and career growth.

This role offers a fantastic remuneration package of a salary up to £50,000 per year. This is a days-based position working Monday to Friday. This position offers fantastic benefits and opportunities to further develop in the company.
To apply, click on the apply button below, contact Kathryn Oxley. We aim to respond to all successful applicants within two working days. Either way, we may store your information on record but will always seek your approval via a GDPR email. This will enable us to share future career opportunities.