Marketing Manager

Marketing Manager

Location - Margate, Kent 

Salary - Competitive depending on experience

Permanent – Monday to Friday full-time hours, permanent

Benefits – Annual leave, company pension & competitive salary

Have you a good understanding of brand marketing principles?

Can you demonstrate the delivery of brand growth? 

This distinguished client is a global leader in crafting products that captivate hobbyists worldwide. With a rich history and a commitment to detail, it has become a prominent name, bringing joy to enthusiasts of all ages across the globe.

The ideal candidate will play a pivotal role in optimising our marketing strategies, ensuring cost-effective campaign processes, and contributing to the overall success of our promotional efforts. If you have a proven track record in strategic marketing, effective vendor collaboration, and a deep understanding of e-commerce and the industry landscape, we encourage you to apply and be a valuable part of our team.

The hours for the role are 37.5 hrs with a 3 pm finish on Fridays. 

Responsibilities for the role of Marketing Manager

• Formulate and hold accountability for the budget, coordination, and execution of `best in class` marketing initiatives, encompassing search, affiliates, aggregators, programmatic display, partnerships, and social media.
• Proactively drive and evolve the multi-platform marketing strategy via the designated company digital marketing advocate.
• Oversee and collate third-party agencies to enhance and drive brand quality and awareness, this may include PR work and creation.
• Be involved in the conception of creative thinking events to raise profile and awareness for product lines both new and current.
• Be proactive in the driving and development of marketing ventures, and act as a brand advocate at all times.
• Ensure company standards and ideals are upheld in every decision you make for branding and awareness.
• Identify, brief creative and implement physical and/or digital assets that will offer ‘best in class’ product and brand representation at retail.
• Coordinate with sales teams regularly to drive commercial opportunities and gaps in markets to enhance the brand activities.
• Collaborate closely with the existing digital team and sales team to seek fresh revenue streams and marketing ideas for the company brand.
• Co-create marketing campaigns with the brand teams to ensure comprehensive support across digital marketing channels.
• Provide ad-hoc support to the wider Online Team, covering absences or addressing workloads during peak periods.
• Stay informed about the latest digital marketing trends and drive innovation within the organisation's digital marketing efforts.

Person Specification for the role of Marketing Manager

• Must be educated to degree level for this role.
• Ideally have experience/training in digital marketing to a high level.
• Must have proven expertise in digital marketing with at least 2 years’ worth of experience, showcasing hands-on proficiency is a must for this role
• It is essential the candidate is a team player who encourages a wide spectrum of ideas and input to reach winning results.
• Ideally, the candidate can be adept at establishing and achieving targets across a spectrum of performance metrics and KPIs.
• Must have exceptional knowledge of digital channels and their integration within a comprehensive multi-channel marketing strategy.
• Must be an advocate for optimising the customer journey and collaborating with key stakeholders within the organisation.
• A passion for all things collectable and a hobbyist mindset would be advantageous for this role.
• Must be results-orientated and self-driven to lead and succeed.
• Must be a natural communicator with a strong team mentality.

Our client is a leading manufacturer with over 100 years of rich and successful history. They are a global force with a branding that leads the way to a raft of top-tier clients

To find out more about the position, please apply and we will be in touch to discuss the role in more detail.

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