Marketing Manager

We are one of the UK’s leading providers of language trainers to corporate companies and government departments and work with a large network of language trainers across multiple languages and locations.

As a business, we pride ourselves on our results-driven, high integrity culture. As a team, we expect the best from each other and give the best to our clients. This position requires you to be a competent and highly self-motivated person willing to learn and grow with the business.

We are looking for a Marketing Manager to join our team in London with a strong focus on managing PPC campaigns and monitoring paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

In this role, you should be well-versed in principles of search engine marketing, including search engine optimisation (SEO.) You should be analytical and good with numbers.

KEY RESPONSIBILITIES

• Plan and execute all marketing, including digital marketing, SEO/SEM, marketing database, email, website and social media campaigns
• Design, build and maintain our social media presence
• Write blogs and articles
• Update our websites
• Manage all our marketing assets, including the various websites and social media accounts.
• Participate in forming effective paid search strategies
• Launch and optimise various PPC campaigns
• Oversee our PPC campaigns.
• Work with an external agency to manage and improve our Google PPC and BING campaigns
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Building and optimising marketing funnels
• Track post performance, identifying variables and KPI’s for future campaigns
• Consistently evaluate and analyse social media and marketing data to identify risks and address challenges, including ways to reduce click fraud
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Evaluate and improve campaigns with possible solutions to fit within budgetary constraints
• Keep abreast of all marketing, PPC and SEM/SEO trends
• Produce valuable and engaging content for our website, blogs and social media channels that attract and converts our target groups.
• Work towards set KPI’s to achieve wider organisational aims.

IDEAL SKILLS AND QUALIFICATIONS:

• Relevant diploma or degree in Marketing or a related field
• Proven experience as a Marketing Manager / Specialist with PPC and SEO Management
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms preferred
• Proficient in MS Office (particularly Excel, Google Docs)
• Solid knowledge of website analytical tools
• A creative mind that communicates effectively both internally and externally
• Highly organised, passionate about creative marketing, and possess a diligent, detail orientated work approach
• Analytical thinking with strong numerical skills
• Self-starter with a natural curiosity
• Excellent verbal and written communication skills
• Strong project management, multitasking and decision-making skills
• Strong working knowledge of marketing automation tools (e.g. Ontraport)

This is a full time, hybrid role working Monday to Friday.

Salary: £48 000.00 per annum

Education:

• Marketing diploma or equivalent (required)

Experience:

• Marketing: 4 years (required)

Job Type: Full-time

Pay: £48,000.00 per year

Benefits:

• Company pension

Schedule:

• Monday to Friday

Education:

• Diploma of Higher Education (preferred)

Experience:

• Marketing: 3 years (preferred)
• SEO: 2 years (required)
• PPC Campaign Management: 2 years (preferred)

Work Location: Hybrid remote in London