Marketing Manager

Is marketing easier in an industry where people are regarded to be honest and approachable?

Is improving the marketing in a well known successful firm a great opportunity?

We are working with a leading consultancy in the Lancashire area who are looking to improve their marketing provision.

Position Overview: As a Marketing Manager at PSA, you will play a pivotal role in developing and implementing marketing strategies that enhance our brand presence, attract new Clients, and support business growth. You will work in collaboration with our team of experts in building services and engineering to position our services as leaders in the market.

Key Responsibilities:

Market Research and Analysis:

Conduct market research to identify industry trends, competitor activities, and Client needs.

Analyse data to identify opportunities for growth and market positioning

Content Creation and Management:

Create engaging and informative content for various marketing channels, including website, social media, and marketing material.

Maintain and update marketing materials, ensuring accuracy and relevance.

Digital Marketing:

Develop and manage digital marketing campaigns, including email marketing, social media, and online advertising.

Optimize website content for SEO and user experience.

Branding and Identity:

Assist in developing and maintaining the company's brand identity and visual standards.

Ensure brand consistency across all marketing materials

Event Management:

Plan and execute industry events, conferences, and webinars to showcase our expertise and connect with potential clients.

Coordinate logistics, invitations, and follow-up activities.

Lead Generation:

Develop strategies for lead generation and conversion.

Collaborate with the Engineers to nurture leads and track conversion rates.

Reviewing procurement portals/sites for opportunities

Assist with assembling submissions for projects, including compiling Pre-Qualification Questionnaire (PQQ) and tender documentation.

Analytics and Reporting:

Monitor the performance of marketing efforts using analytics tools.

Prepare regular reports on key performance indicators (KPIs) and adjust strategies as needed.

Qualifications:

A degree in Marketing, Business, or a related field is preferred, however not essential

Proven experience in marketing, preferably in the construction, engineering, or building services industry.

Strong understanding of digital marketing, including SEO, content marketing, and social media.

Excellent written and verbal communication skills.

Proficiency in marketing software and tools (e.g., LinkedIn, HubSpot, Google Analytics, Adobe Creative Suite).

Creative and strategic thinking with a results-oriented mindset.

Ability to work independently and as part of a collaborative team.

Strong project management and organizational skills.

Benefits:

Competitive salary and benefits package.

Opportunity for professional growth and development.

Collaborative and innovative work environment.

Work with a dynamic and supportive team.

Contribution to sustainable and environmentally friendly building services solutions.

If you are a passionate marketer with a deep interest in the building services industry and a desire to make a significant impact, we encourage you to apply for this exciting Marketing Manager position at PSA. Join us in shaping the future of building services consulting and contribute to our continued success.