Marketing Manager

A BRAND-NEW opportunity for a Marketing Manager to join a growing It company.

Our client is looking for a Marketing Manager who will contribute to the development of marketing strategies and will be responsible for formulating and executing marketing plans to raise brand awareness and support business growth. Working closely with the Head of Strategic Marketing and Heads of Sales, you will have responsibility for digital marketing channels and create compelling content and campaigns for our target audience.

Responsibilities of the Marketing Manager

• Formulate and execute marketing plans to maximise and grow products and services' share in target sectors.
• Develop and execute lead generation campaigns.
• Drive digital marketing activities, including SEM, and social media, to increase online visibility and customer acquisition.
• Collaborate with cross-functional teams, including sales, product development and operations.
• Produce publish case studies, best practice stories, technical and thought leadership content.
• Collaborate with the Graphic Designer to develop impactful marketing collaterals, including brochures, presentations, website content, adverts, videos and animations.
• Act as brand guardian ensuring all activity adheres to brand guidelines.
• Support internal communications programmes.
• Take the lead on planning and organising events and shows, managing budget
• Assist Head of Strategic marketing with market intelligence to build comprehensive marketing plans: industry verticals insights and VOC.
• Monitor, analyse and report on website traffic and performance analytics, as well as performance of marketing campaigns.
• Work with and manage marketing/creative agencies to create and oversee content strategies for various digital channels, including the website, social media and email marketing.

Marketing ManagerRequirements

• Qualification in Marketing
• Experience in content and digital marketing
• Execute marketing plans effectively

The Company

• Market leader in road infrastructure & safety
• Customer focused
• International business

What's on Offer for the Marketing Manager
Basic salary of £45-50k

Applicable Skills: Marketing, Digital Marketing, Content

Click apply now for immediately consideration for this opportunity.