We are currently recruiting for a Marketing Manager, on behalf of our client who is a well established ethical manufacturing business.
The purpose of the role is to work closely with the Sales team to deliver customer presentations, events, point of sale and trade marketing materials. Delivering against the objective of maximizing sales, market share and profit in keeping with the brand promise and company ethos and within the trading environment. Total passion and commitment for the product categories in which the company operates and our client's unique business model, vision and mission.
Key Accountabilities
- Management of client owned and customer brands in foodservice, including all plans, progress and performance;
- Management of all customer marketing activities in all customer based channels (Foodservice, distributors, Independents & International);
- Ensure timely implementation of all key trade activities and projects
Duties
Key responsibilities
- Management of client owned and customer brands in foodservice, including all plans, progress and performance
- Management of all customer marketing activities in all customer based channels
- Ensure timely implementation of all key trade activities and projects
- Liaise and manage 3rd party designers and printers to produce all branded materials including POS items in line with Gold Standard guidelines
- Provide the sales team with a toolkit of support items to sell the client's brands successfully e.g. presentations, product information, and other sales aids.
- Be the key point of contact for customer marketing requests and assist with writing tenders and other new business proposals
- Assist the Marketing Controller with the Customer Brands Process ensuring all opportunities are briefed and costed in a timely, efficient manner
- Involvement with key trade shows
- Monitor and report monthly on brand performance, promotional activities and competitors
- Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver strategic and operating plan projects and objectives.
Key Skills & Experience
- Rounded marketing experience with a minimum of 3 years+ to include trade marketing
- Evidence of brand asset management, working with brand guidelines and upholding brand standards.
- Good understanding of the UK Foodservice sector is desirable
- Experience of premium product marketing in hot beverage market is desirable
- Strong team working and project management skills
This is a 12 month contract role. The role is a remote role that may include occasional travelling to meetings.