Responsibilities:
Demand Generation and Conversion
- Generate demand for the their platform through targeted marketing strategies.
- Nurture leads and facilitate the conversion of potential clients to active platform users.
- Using your marketing expertise to generate demand for the platform and convert leads into active users.
Strategic Planning:
- Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
- Utilise your experience to identify key marketing channels and tactics for maximum impact.
- Implement strategies for lead generation, customer engagement, and conversion tracking.
Event Planning and Participation:
- Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents.
- Leverage your network to enhance their presence in relevant industry events
Digital Advertising and Brand Awareness:
- Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.
- Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials.
- Be a representative of the brand, maintaining a professional and knowledgeable presence.
Content Marketing and Social Media:
- Develop and implement content marketing strategies tailored to property lettings professionals.
- Utilise social media platforms to enhance brand visibility and engagement.
Stakeholder Relationships:
- Build and nurture relationships with key internal stakeholders, including product and customer success teams.
- Collaborate with colleagues to ensure a cohesive and integrated approach to business development.
Industry Knowledge and Thought Leadership:
- Stay informed about compliance obligations in the lettings industry.
- Speak with authority on solutions that ensure compliance and position the client as an industry leader.
Become an Authority in Property Safety Certification:
- Support them in establishing authority in property safety certification through strategic initiatives.
Qualifications:
- Proven track record in marketing within the landlord, letting and estate agent sector.
- Extensive experience in developing and executing successful marketing plans.
- Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
- Proven experience in developing and executing marketing plans.
- Expertise in planning and managing digital advertising campaigns (PPC and social)
- Experience organising and participating in both in-person and virtual events.
- Strong presentation skills and ability to create compelling content for various channels.
- Familiarity with ROI measurement and reporting.
- Ability to work towards and exceed sales targets and quotas.