Marketing Manager, Dräger Marine & Offshore / Dräger Hire

Marketing Manager, Dräger Marine & Offshore / Dräger Hire - Draeger UK & Ireland - Job-ID V000009019
Aberdeen
Vollzeit
The Job Responsibilities
Who we are
Every life is unique and so are you!
At Dräger we protect, support and rescue lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.
As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life.
About the role
The Marketing Manager is responsible for the Go-to-Market strategy for Dräger’s Marine and Offshore business, Oil and Gas, Chemical segments and Draeger Hire. In collaboration with the product Marketing Managers and Head of Marketing they will develop and adapt the marketing strategy and define all local marketing activities to meet business objectives.
The Marketing Manager is responsible for positioning the Dräger Hire Portfolio within the target segments. This includes the competitive positioning as well as the adaptation and development of the product differentiation message within brand guidelines.
The Marketing Manager is responsible for price positioning of the hire portfolio and adaption of the global / regional marketing materials for the local market. Line manages and works in conjunction with the Communication Specialist in the development of local materials and sales support information.
The Marketing Manager is the segment expert. They are responsible for providing support to the sales teams for the achievement of their sales targets. As the Marine and Offshore business, Oil and Gas, Chemical segments and Draeger Hire expert.
The Marketing Manager is responsible for the implementation and execution of the Marine and Offshore business, Oil and Gas, Chemical segments, and Draeger Hire Go-to-Market strategy process in consultation with the Head of Marketing (considering global concepts) for each market segment.
The Marketing Manager Supports long-term brand awareness, thought leadership and key opinion leader activities across the safety segments and product areas. They Drive business and competitive intelligence with regards to the area of responsibility within the global guidelines, understand future market trends and requirements and help to align strategies accordingly.
The successful candidate will need to be able to travel to the Aberdeen site weekly.
Shared responsibilities
All employees have a responsibility:
to comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.
to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions
to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results
Reporting Relationships
Head of Safety Marketing
Size of team/environment
Working in a team of fifteen, managing and supported by a marketing communications specialist, you will attend meetings at both Draeger offices and offsite to further the collective safety marketing strategy.
Your Qualifications
Education/Qualifications
Marketing & Product Management experience preferably in a relevant industry or technical Safety role.
Degree in related subject desirable.
Related Experience
Extensive experience in a B2B Marketing role
Experience in marketing and commercial strategy
Product management experience highly desirable
Experience marketing technical safety products
Experience managing complex technical solutions
Experience in the oil, gas & chemical industry
Experience with hire concepts and fulfilment
Ability to prepare and manage budgets
Skills, Special Competencies
IT knowledge: MS Office / CRM / TEAMS
Ability to organise, manage time and priorities
Excellent team working skills
People management skills
Ability to influence and build followership
Customer orientated and results driven
Capable of hands on problem-solving and attention to detail
Ability to generate ideas and solutions
Ability to use own initiative
Market research and market analyses methods
Business management, strategic marketing skills
Marketing Program development and execution
Self-motivated with the ability to cope with competing demands
Strong communication skills in all forms including written, oral, email, telephone, and presentations
Capable of working independently, and having responsibility as an individual
The Dräger Workplace
Dräger‘s Benefits
27 days holiday plus bank holidays, with option to purchase up to 3 additional days
Company car or monthly car payment allowance
Discounted critical illness cover, dental cover, and partner life assurance
Healthcare cash plan
Discounted shopping & leisure vouchers
Cycle to Work
Gym membership discounts – up to 25%
Charity Giving scheme
Dräger‘s dedication
At Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.
We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All are welcome to apply!.
Who we are
From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into ›technology for life‹.
What we offer
If you have any questions, please contact
Chloe Dryden
chloe.dryden@draeger.com