Our client, a growing and innovative company committed to lowering carbon emissions, is seeking an experienced Marketing Manager.
You will play a pivotal role in shaping the brand identity and reputation. You will be responsible for supporting the development and execution of strategic B2B marketing plans in line with ambitious growth.
Through a multi-channel approach you will help promote products, engage target audiences and contribute to the growth and reputation of the company.
This is a hybrid role working 2-3 days in the office, located in Marlow, paying £40,000 per annum.
Duties:
- Translate and implement strategy set by VP into a clearly defined multi-channel actionable plan with clear objectives, measurement KPIs & timeframes for each activity.
- Continuous oversight of marketing mix and product roadmap with holistic understanding of how to influence and improve positioning
- Support and execute content creation (written and design) across all channels (digital/brand/event) touchpoints
- Work with the VP to continuously improve, monitor and enhance channel performance.
- Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives.
- Awareness and understanding of competitors and key USPs
- Cultivate and maintain a strong brand presence in the market including website content management
- Develop and enforce brand guidelines to ensure consistency across all marketing channels.
- Management of brand application internally and externally with partners – ensuring consistent application and design across all touchpoints and collateral
- Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation
- Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting & proofreading
- Create engaging and informative content
- Collaborate with internal teams and external partners to produce high-quality marketing collateral
- Support B2B engagement initiatives (such as webinars) with multi-channel content and graphics support
- Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility
Skills and experience required:
- Multi- channel marketing experience (ideally with B2B audience)
- Strong analytical skills and proficiency in marketing analytics tools
- Excellent verbal and written communication skills
- Creative technical, graphic design and analytical skills
- Ability to prioritise workload and meet deadlines
- Effective planning and organisational skills
- Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable)
- Proven experience in marketing roles
- In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management
- Preferable – Bachelor’s or Master’s degree / or equivalent in Marketing, Business, or a related field