Address
Form of work
SalaryWe are looking for an experienced Marketing Manager to oversee the company’s event portfolio. This primarily involves developing and implementing strategies to strengthen and maintain the company’s brands whilst leading and nurturing their team. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
Main Job Duties and Responsibilities
To develop and implement marketing strategy, positioning and key messages for a portfolio of events.
Lead and develop a high performing team; setting objectives, managing performance and providing support and guidance.
Develop strategic audience development plans working with the data team, aligned to the shows’ growth plans
Develop and manage portfolio budgets and providing regular reports
Develop, negotiate and manage key relationships and partnerships with industry and sector media – bringing gravitas and developing brand awareness across key sectors
Oversee the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
Management of the creative/design process for marketing material.
Regularly review marketing plans, analysing response rates/KPI’s optimising as appropriate to maximise success.
Requirement and skills
- Proven experience as a Marketing Director or as an experienced Marketing Manager looking for that next step up
- Excellent leadership and organizing skills
- Willingness to travel overseas on work related business, up to 6/7 times a year
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
Unfortunately, due to the volume of applications, we are unable to respond to unsuccessful applications.
