Marketing Manager (Segment Marketing)

Role: Marketing Manager (Segment Marketing),London (HYBRID),Contract until 31st January 2025,pays up to 219 GBP p/day (Engagement via umbrella company)

MARKETING/REWARDS PROGRAM/CONTENT/BRAND INTEGRATIONS

Overview:

My Client, an international online travel agency, is looking for a Marketing Manager (Segment Marketing) to join their team, focussed on driving the new strategic direction for our 2024 comms plans, rolling out a brand new loyalty programme and existing new comms to drive KPIs.

Key Responsibilities:

• Lead global CRM team of 4 (multi-brand)
• Create and execute (via team of 4) calendar of marketing comms across email and push
• Analyse results, adapting comms plans, business cases and T&L as appropriate, leading a X-team readout
• Manage multiple stakeholders as well as liaising cross-functionally with analytics and performance teams

Skills and Experience:

• 5+ years' experience managing and leading large scale, global CRM projects.
• Defines how to leverage past communications data and KPIs to inform strategy.
• Defines partner/customer comms strategy to meet goals of growing loyalty and SOW.
• Comprehensive understanding of relevant complex software program(s).
• Demonstrates advanced technical skills to create campaigns, communications, manage communication flow and reporting using relevant platform(s).
• Expert in budget management and ROI assessment.

If the role sounds interesting to you and meet the requirements, please apply ASAP!