Marketing Manager (Social Media & Email Marketing)

Company Overview: Join our dynamic and rapidly expanding multi-award-winning company, where creativity is not just valued, it's celebrated. We are a forward-thinking organisation dedicated to innovation and excellence in our field. With a focus on delivering outstanding results for our clients, we are now seeking a talented Marketing Manager to spearhead our creative arm and support the Managing Director in driving business growth.
Position Overview: As a Marketing Manager with a passion for Social Media and Email Marketing, you'll play a pivotal role in developing and executing innovative marketing strategies to enhance brand awareness, engage our audience, and drive business development. This role offers the unique opportunity to lead a small team of apprentices, fostering their development while driving exceptional results for our clients.
Key Responsibilities:
Developing Social Media Strategy: Creating and implementing a comprehensive Social Media strategy aligned with the company's goals and target audience.
Content Creation: Generating engaging and relevant content for Social Media platforms, including text, images, videos, and other multimedia formats.
Managing Social Media Channels: Overseeing the day-to-day management of all Social Media channels (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok), including scheduling posts, monitoring engagement, and responding to comments and messages.
Community Engagement: Building and nurturing relationships with the online community by actively engaging with followers, participating in conversations, and addressing inquiries and concerns in a timely manner.
Analytics and Reporting: Using Social Media analytics tools to track key metrics, analyse performance, and generate reports to measure the effectiveness of Social Media efforts and inform future strategies.
Campaign Planning and Execution: Planning and executing Social Media campaigns and promotions to drive brand awareness, increase engagement, and achieve specific marketing objectives.
Staying Updated on Trends: Keeping abreast of industry trends, best practices, and emerging technologies in Social Media marketing to continuously optimize strategies and tactics.
Collaboration: Collaborating with internal teams (such as marketing, sales, and customer service) to ensure Social Media efforts are integrated with overall marketing and business objectives.
Social Media Advertising: Planning and executing paid Social Media advertising campaigns to reach target audiences, increase visibility, and drive conversions.
Risk Management: Monitoring Social Media channels for any potential reputation risks or negative feedback and implementing strategies to mitigate or address issues as they arise.
Budget Management: Managing the Social Media marketing budget effectively, allocating resources efficiently, and optimizing spending to maximize ROI.
Building Influencer Relationships: Identifying and partnering with relevant influencers and brand advocates to amplify reach, increase credibility, and foster brand advocacy.
Business Development: Identify and pursue new business development opportunities, nurturing relationships with potential clients and partners.
Leadership: Lead and mentor a team of apprentices, providing guidance and support to foster their professional growth and development.
Teamwork: Collaborate closely with the Managing Director to align marketing efforts with overall business goals and objectives.
Qualifications and Skills:
Proven experience in developing and executing successful Social Media and Email Marketing campaigns.
Strong understanding of digital marketing strategies and best practices, with a keen eye for creativity and innovation.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, colleagues, and stakeholders.
Demonstrated leadership experience, with the ability to inspire and motivate a team to achieve exceptional results.
Results-driven mindset, with a focus on delivering measurable outcomes and driving continuous improvement.
Experience in business development and client management is advantageous.
Benefits:
Competitive salary dependent on experience, with the possibility of commission and bonuses based on performance.
Opportunity for professional growth and development in a dynamic and supportive environment.
Collaborative and inclusive company culture that values creativity, innovation, and excellence.
Chance to make a significant impact and contribute to the success and growth of a multi-award-winning company.
Note: This position is open to both employed candidates and those interested in exploring opportunities for a business merger