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Form of workRole: Marketing Manager – Tadcaster
Salary: £40-45K per annum
Elevation Recruitment Group - Marketing Division are excited to be exclusively working with an international automation company.
Our client are recruiting for a brand new marketing role due to organisational growth. This is a stand alone role with the opportunity to establish yourself across the business long term.
General overview:
The Marketing Manager will contribute to the development, coordination, and execution of marketing activities, playing a key role in driving brand awareness, lead generation, customer acquisition, engagement, and retention.
The role requires someone who is capable of rapidly building an understanding of our competitive position within a global marketplace and then defining the marketing plan to deliver on our ambitions. This will include establishing priorities, developing comms plans and executing on the delivery.
The role will liaise and work collaboratively with Marketing Manager – Group / Americas to ensure strong alignment on marketing initiatives.
Responsibilities:
- Develop a strong marketing and lead generation strategy
- Plan and execute multi-channel marketing campaigns that promote brand, products and services and ensure campaigns are managed within agreed budgets and timescales
- To create graphic assets, copy and content for digital marketing activities inc. social media
- Track and evaluate the performance of campaigns (e.g. through Google Analytics, lead generation, team KPI’s) and use this data to recommend improvements for future campaigns and solutions to fit within budgets
- Track and evaluate the performance of competitor activity (social media, web, trade shows etc) and use this data to recommend improvements for future campaigns
- To ensure all marketing materials and communications are aligned with our brand identity and reflect the company values
- To track and analyse traffic flow through our website and produce regular internal reports
- To contribute to the development and maintenance of the website
- Support colleagues across the business with marketing requests
- Support internal and external events, including trade shows
Experience:
- Proven track record of owning, developing and optimising lead generating marketing campaigns
- Working in a B2B environment, ideally within an engineering, manufacturing and industrial background
- Background in social media and content creation
- Good communication skills
