Marketing Officer

The Marketing Officer will actively uphold the ethos and values of St Leonards School, managing, protecting and projecting the School’s reputation both locally and further afield. The Marketing Officer is one of the main points of contact for key stakeholders of St Leonards, providing effective communication, branding and information-sharing concerning St Leonards.Reporting to the Marketing & Communications Manager, and ultimately to the Head of External Relations, the post-holder will work primarily to support the School’s Marketing function, assisting with internal and external communications, imagery, digital and print marketing, social media and building relationships within the wider community. The role will involve promoting and raising the profile of the School in target market segments, locally, nationally and internationally, and protecting and maintaining the St Leonards’ reputation as a leading co-educational boarding and day school. They will also support the wider External Relations Department and assist with events organisation and management, which will involve occasional weekend and evening work.The role sits within the External Relations Team, a collaborative structure encompassing the Admissions, Alumni and Marketing functions. The ideal candidate will thrive in a busy environment and will be used to balancing competing demands and delivering results under pressure. The postholder must demonstrate outstanding interpersonal, communication and organisational skills and a ‘growth mindset’ to be successful in this role.Duties and ResponsibilitiesSupporting the School’s Marketing team with the creation and maintenance of all of its online and offline marketing assets and events, activities and projects, at the direction of the Marketing Manager. Working closely with in-house stakeholders and third-party suppliers, ensuring compliance with the brand guidelines, attention to detail and core messaging adhered to at all times.Creating on-brand designs, content and outputs across digital and offline marketing activities including, in particular but not exhaustively, advertising, social media, website, photography, video, events, newsletters, campaigns, advertising and other marketing initiatives.Maintenance and updates to the content, design, journeys of the School’s websites, tools, social media platforms, collateral and other assets.Monitoring the School’s profile and online presence on third-party sites and platforms.Work closely with the Marketing Manager and the Marketing and Events Coordinator and teaching staff in Senior, Junior and Boarding to produce a consistent and engaging stream of stories of interest and information.Production of the Senior School monthly, Boarding monthly and Junior School weekly e-newsletter programme, the annual school magazine (St Leonards Gazette), the quarterly alumni newsletter and other AD Hoc communications such as Parents Night invitations.Ensuring the School’s image and logo library is kept up to date and assisting with formatting and branding internal communications, in line with brand standards.Photography and filming of key school events and celebrations, including some out of normal working hours work.Assisting with the production, conducting, administration and evaluation of market research and customer surveys - sharing the data to help to refine marketing strategies and improve campaign performance.Acting as a brand ambassador and advocate of the school’s key messaging, supporting effective communication with the staff body to ensure coherence and synergy in the articulation of the benefits of an education at St Leonards to external audiences.Support with the practical organisation, delivery, administration/logistics and running of events, working closely with colleagues within the department and the wider school community to do so. Some UK travel and out of hours, evening and weekends, work may be required on occasion to support events.Further details can be found in the attached Candidate Pack. St Leonards is committed to creating a diverse and inclusive culture, where all members of the community - colleagues, pupils and families - are seen and valued. This culture ensures that St Leonards delivers an outstanding global education in a multi-cultural living, learning and working environment.Closing time and date for applications is 12 noon on Monday 1 July 2024. Early applications are encouraged as St Leonards reserves the right to interview and close the post early. Any questions may be directed Stuart McGill, Marketing & Communications Manager at s.mcgill@stleonards-fife.org the first instance.  All successful applicants will be required to undertake a Criminal Record check and either hold or be accepted for membership of  the Disclosure Scotland Protecting Vulnerable Groups (PVG) scheme Benefits include Generous remission on school fees for children of staff. St Leonards Pension SchemeFree lunches in school restaurant during term timeCycle to work schemeEmployee Assistance ProgrammeAbout St LeonardsSt Leonards is a friendly and forward-looking independent, coeducational, boarding and day school situated on an historic campus at the heart of the university town of St Andrews. The school enjoys an unrivalled location - there are sandy beaches, world-class Links golf courses, and historic sites on its doorstep.St Leonards delivers the inspiring, globally-recognised International Baccalaureate curriculum (which has been praised by university admissions officers for its focus on deepening learning learning, offering wider subject options, and enriching minds) for pupils aged five to 18, and was the first school to be accredited as an all-through IB school in Scotland. It is one of just two schools in the UK to actively offer all four IB programmes, ensuring a seamless learner journey. The youngest pupils follow the Primary Years Programme, which goes hand-in-hand with the vibrant Outdoor Learning programme at St Leonards. This is followed by the Middle Years Programme and (I)GCSEs. In the Sixth Form, pupils choose between the Career-related Programme and the Diploma Programme.St Leonards enjoys a rich sporting heritage, and continues to boast a strong record of achievement with pupils representing the school nationally in golf, rugby, lacrosse, hockey, horse riding, and small-bore rifle shooting. The leading five-tier Golf Programme continues to go from strength to strength, the Duke of Edinburgh Award is the fastest growing of all Scottish independent schools, and an exciting calendar of trips and activities ensures pupils leave St Leonards equipped with the skills required to succeed in today’s ever-changing world. Truly an education ‘Ad Vitam’ (for life).