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Form of work3+ month contract
Our global media client is looking for a Marketing Operations Associate to drive the execution and campaign delivery of life-cycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user life-cycle messaging tests to drive experimentation and draw from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Marketing Operations Associate maximises message utilisation while balancing the needs of users and internal stakeholders using a measured collaborative approach.
Responsibilities:
- Build, test and deliver life-cycle messages
- Execute messaging optimisation and best practice adoption
- Run split and multivariate tests, ensuring test protocols are administered to minimise bias
- Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
- Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
- Monitor messaging programs and campaign and mitigate or flag issues to partners
- Traffic messages utilising targeting capabilities while balancing against business goals
- Implement and audit all analytic encoding to enable messaging effectiveness
- Drive messaging reporting and run adhoc analysis when requested
- Ensure all messages conform to GDPR, and other legal or compliance requirements
Basic Requirements:
- 2+ years in marketing executing CRM/Life-cycle channel optimisation and insights
- Deep experience in email, push, SMS, in-app messaging channels and platforms
- An understanding and administration of message experimentation best practices
- Attention to detail, with an ability to identify issues and implement remedies
- Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
- Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
- Passion for velocity, enabling the team to scale through superior project management
- Analytic orientation and curiosity, using insights to drive your next course of action
- Superior presentation, communication and documentation skills
- Experience supporting a globally distributed stakeholder team
- Be a highly organised, highly methodical and strong team player
- Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
- Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
- Thrives in ownership, as our resident churn mitigation email expert
- Superior stakeholder partnership management via a consultative approach
- Working knowledge of agile methodologies and of Jira/Confluence
- Working knowledge of email and mobile channel best practices
Preferred Qualifications:
- Working knowledge of SQL
- Template scripting (e.g. AMPscript, Liquid)
- Proficient in Salesforce Marketing Cloud, Braze, and /or other life-cycle marketing platforms, ideally certified in one main platform
- Experience in building life-cycle user journeys
- Working knowledge of compliance requirements
- Fluency in another language (e.g. Spanish, German, French)
Everybody is welcome.
Diversity and Inclusion Statement. | PCR Digital
At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment - it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (it's why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you.
We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.
