Address
Form of work
SalaryResponsibilities of Marketing Performance Analyst:
- Manage and optimise multiple websites utilising accurate analytics and insights.
- Develop and maintain reports, dashboards, and data visualization, emphasizing insightful interpretation using tools like PowerBI.
- Collaborate with internal stakeholders and external partners to merge data sources for comprehensive client insights.
- Own campaign tagging and tracking for precise measurement of marketing activities.
- Analyze data to identify effective campaign tactics and implement reporting structures for actionable insights.
- Contribute ideas for A/B testing and personalization strategies, defining success metrics.
- Provide regular data analysis and deep dives to uncover opportunities.
- Educate and upskill the team in web analytics, dashboards, and data visualization.
- Develop a roadmap for continuous improvement in analytics and lead generation.
- Support digital marketing strategy and campaigns, including website content management, inbound traffic generation, email marketing, social media reporting, and search and paid media advertising.
- Manage various projects and campaign activities from inception to delivery, ensuring operational efficiency.
- Collaborate on strategic channel development and influence business development strategies.
- Stay updated on industry trends and undertake relevant professional development.
Experience required of Marketing Performance Analyst:
- Experience within financial or professional services, ideally
- Demonstrate strong analytical, project management, and communication skills.
- Proficient in Google Analytics 4, GTM, GSC, and CRM dashboards, preferable
- Experience with A/B testing and data visualization tools like PowerBI.
- Ability to derive insights from complex data sets and deliver recommendations effectively.
- Proficient in digital systems and Microsoft Office.
- Knowledgeable about regulatory compliance in marketing within a regulated industry.
- Able to meet deadlines, work with large datasets, and make sound decisions under pressure.
- Strong team player with excellent communication skills and a proactive approach.
- Demonstrates professional integrity and can operate within regulatory frameworks.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.
