Marketing Planning & Campaigns Manager

About the role

As a Planning & Campaigns Manager you'll be taking on a key position within the Operations arm of the Moorepay Marketing team. You'll be working alongside your Marketing colleagues and have responsibility for:

• Database engagement and segmentation.
• Planning and commissioning content and campaigns.
• Measuring and reporting on engagement.
• Marketing automation build / oversight / governance and driving marketing performance improvements (engagement, targeting, channels, etc).

As Planning & Campaigns Manager you'll work closely with the Brand & Acquisition and Product teams, building automated nurture paths and commissioning campaigns and content to drive greater engagement and efficacy from our marketing activity. You'll also be responsible for segmentation, the segmentation matrix, engagement scoring, and the reporting infrastructure tracking KPIs to measure success.

You'll work primarily within Hubspot and associated systems (including SugarCRM), Hubspot integrations, and data provider portals, and will be familiar with building and working within the Hubspot automation and reporting framework.

You'll develop key relationships outside the Marketing team with stakeholders across Sales and Operational teams, and our contracted data and marketing automation / CRM providers.

Your key accountabilities will include:

• Continuous improvement of database engagement rates and other marketing KPIs.
• Delivery of segmentation strategy and ownership of successful implementation.
• Delivery of SQL target numbers.
• Positive and improving eNPS score.

Please note this position is a fixed-term contract covering maternity, to begin from early June.

You'll work on a hybrid basis, with Tuesday being a set office day each week (either our Swinton or central Birmingham office). The rest of your time can be managed flexibly between office and remote working.

Skills & experience

• Strong understanding of marketing principles, marketing automation and it's place within a modern demand generation engine.
• Hands-on experience of building "safe" automations, with guardrails, clear governance and documentation.
• Comfortable generating campaign briefs and gaining buy-in and understanding from marketing colleagues.
• Data literate, able to create reporting that tells stories related to KPIs, and to help design and implement KPIs as appropriate.
• Experienced data handler - any of M, DAX, SQL or other data languages a bonus.
• Solution-oriented mindset and a logical thinker.
• Focus on continuous improvement / +1% methodology.
• Take ownership of your learning - a proactive learner.
• Prioritise accuracy and precision in your work.
• Confident communicator - able to discuss complex topics in a straightforward and relatable fashion.
• Knowledge of GDPR and data governance would be beneficial.
• Desire to contribute to a positive and healthy team culture.

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Farnborough and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

• A career packed with opportunity, in a stable and growing company.
• A comprehensive programme of learning and development.
• Competitive base salary.
• 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension with up to 8.5% employer contributions.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.