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SalaryThe Marketing Specialist sits within Man Group's Global Channel team and reports into the Deputy Head of Marketing & Head of EMEA & APAC.
The Marketing Specialist role is key in the execution of our regional marketing strategy in the UK, Middle East and Benelux markets. You will lead the execution of the channel marketing strategy to position and promote the firm's reputation, branding, investment capabilities and products in regions across the institutional and wealth channels. Activities include, running and promoting our webinars, delivering email campaigns (both organic and paid), managing own client events and third-party sponsorships across the regions, and executing on paid amplification activities across the regions to support the broader global marketing campaigns.
As a Marketing Specialist you will be responsible for the efficient delivery and execution of the marketing strategy, as well as assessing its effectiveness, recommending optimizations as relevant. This position will work in very close collaboration with colleagues in Sales, Relationship Management, Investment Management as well as across our global marketing team.
As a candidate for this role, you are expected to bring regional knowledge and experience in working with different investor types, investment strategies and multiple marketing disciplines.
RESPONSIBILITIES
As a Marketing Specialist EMEA, you will:
- Lead the execution of marketing plans to both improve awareness and adoption of our capabilities and products in the relevant regional markets; specifically, with wealth managers, IFAs, pension schemes, institutional investors and family offices.
- Leverage internal and external sources to gather product, channel and competitor insights with the goal of providing recommendations to drive distribution and market share.
- Develop and maintain broad knowledge of competitive offerings, market trends and industry developments specific to the business area.
- Demonstrate initiative and creativity in proactively recommending and implementing marketing solutions.
- Manage budget and internal resources effective with focus on activities that will have the greatest impact.
- Employ a data-driven approach and communicate progress and lessons learned to internal stakeholders.
- Work with PR/corporate communications to ensure channel alignment and implementation of messages in a timely and effective manner.
As an ideal candidate, you will possess the following qualifications:
- Experience in institutional and/or intermediary marketing within the investment management industry, a portion of which should include direct management, development, and execution of marketing communication plans and initiatives.
- Demonstrated success executing channel marketing initiatives that increase brand awareness and sales.
- Strong written and oral communication and presentation skills.
- Excellent project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often tight deadlines.
- Proven ability to interact effectively and professionally with creative teams, senior executives, internal business partners, external clients and external vendors.
- Demonstrate initiative, resourcefulness, and creativity; continuously seek out ways to improve upon and elevate effective marketing strategies.
- Passion for working in a creative and collaborative environment.
- Experience of working as a part of a global team where team members are based in multiple global offices.
- Understanding of the marketplace - Including regulatory and legislative landscape.
Man Group is proud to provide the best working environment possible for all of its employees, and we are committed to equal opportunities. At Man Group we believe that a diverse workforce is a critical factor in the success of our business and this is embedded in our culture and values. There are a number of external and internal initiatives, partnerships and programmes that help us to attract and develop talent from diverse backgrounds and that encourage inclusion and diversity across our firm and the industry. Man Group is a Signatory of the Women in Finance Charter and the Race at Work Charter. Man Group is also a Disability Confident Committed employer; if you require help or information on reasonable adjustments as you apply for roles with us, please contact . https://diversity
Man Group supports many charities, and global initiatives. We support professional training and development, and requests for flexible or part-time working. Employees are also offered two 'Mankind' days of paid leave per year as part of the Man Charitable Trust's community volunteering programme.
We offer comprehensive, firm-wide employee benefits including competitive holiday entitlements, pension/401k, life and long-term disability coverage, group sick pay, enhanced parental leave and long-service leave. Additional benefits are tailored to local markets and may include private medical coverage, discounted gym membership and wellbeing programmes.
