Paid Media Manager

Paid Media Manager - Leamington Spa - £35,000-£45,000

Cloudscope are recruiting on behalf of a leading digital marketing agency, seeking a Paid Media Manager with B2B and B2C experience to join their energetic team. Our client offers an exceptional working environment and culture, with a generous benefits package and second-to-none career exposure. You will be responsible for overseeing all Paid Media activity for their clients, reporting to the Head of Paid Media and Search. This role involves a mix of hands-on Paid Media, R&D, team mentoring and client communication.

Duties & Responsibilities:

• Building and forecasting each strategy against client’s KPIs.
• Daily, weekly and monthly involvement in each account and quarterly client strategy session.
• Work with the other Paid Media team members, Performance team and Account Management team to ensure that all client accounts meet the robust commercial strategy that is in place and the specific performance targets and objectives that have been agreed.
• Manage budgets in line with strategy and ensure that monthly spend is on target to deliver the required return on investment.
• Continually measure and report on the effectiveness of your campaigns over the timeframes determined by their level of budget.
• Work with the data & content teams to ensure landing pages are effectively optimised for conversion.
• Assist with managing the Paid Media specialists and Paid Media Executives on a day-to-day basis. Be involved with both their training, guidance, and educational growth within both the business and industry.
• Make constructive and proactive recommendations to enhance performance to all internal stakeholders.
• Maintain an awareness of emerging tools and software that enhance our offering and processes and keep up to date with emerging legislation that impacts Paid Media.
• Collaborate with the Head of Paid Media and Search on new business pitches to win new prospects and convert them into paying clients

The Candidate:

• A detailed understanding of Paid Media platforms; how they are used, relative audiences, their role in the marketing mix and customer decision-making process as well as how to generate results from each.
• Experience working across a range of sectors including both B2B and B2C clients.
• E-commerce experience, working with the likes of Google Merchant Centre and optimising product feeds is desirable.
• Being a thought leader within either the digital or physical space
• An analytical eye and overarching interest in using data to influence your decision-making.
• Ability to write engaging, call-to-action focused ad copy and messaging.
• Eye for detail and a thorough approach to everything that falls within your working day.
• The ability to confidently articulate ideas and opinions to your Line Manager and - where appropriate in a structured setting - the wider team or clients.
• Have a methodical and structured approach to research

This role will suit someone willing to be an integral member of an impeccable client focussed organisation, within a commutable distance of Leamington Spa. You will have Paid Media experience, working on multiple campaigns simultaneously ideally within B2B and B2C. We are looking for committed individuals striving for career growth.

Please get in touch with an up-to-date CV, at your earliest convenience, to discuss the position further. We will be in touch within one working day if we feel you are suitable for the position.