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Form of workThe role is being offered on an FTC basis until the end of the year with the view to take the person onboard permanently after, although this isn’t guaranteed. On offer is a salary of £50k - £60k (pro rata) and a very flexible working pattern with the option to work as little as once per month in their London office and the rest remote.
Responsibilities:
- Implement, execute and maintain the brand’s Paid Media campaigns
- Aiming to improve and maximise return on investment by identifying opportunities and implementing top level optimisations
- Closely collaborate and work with marketing teams in each brand to help them reach their goals with the assistance of Paid Media channels
- Prepare & present detailed and comprehensive weekly reports to keep all relevant stakeholders up-to-date on Paid Media activities & performance
- Operate ad-hoc analysis to help answer business questions and support high-level decisions
- Proactively recommend & implement changes/tests/updates to campaigns on a regular basis
- Advise non-experts across multiple functions on best practices and actions to be taken
- Collaborate with other Digital Marketing teams to keep the channel in sync with the overall strategy
Requirements:
- Minimum 3 years’ hands-on experience in at least one Paid Media channel (Google Ads, Facebook Ads, LinkedIn Ads, Display)
- Previous experience with Google Analytics or similar tools
- Good understanding of tracking & data technologies (UTM parameters, pixel implementation, native integrations, data studio, etc)
- Strong numerical and analytical skills and ability to identify opportunities via optimisations
- Previous experience in liaising with non-experts at any level of seniority (specialists, managers and directors) or equivalent communication skills to make Paid Media complexity easy to understand for anyone
- Natural confidence or leadership skills to drive the conversation and be a trusted subject-expert advisor
Nice to have:
- Previous B2B experience and good knowledge of B2B best practices in Paid Media
- Experience with managing multi-language, world-wide campaigns across several accounts
- Strong technical skills around tracking technology and marketing automation tools (previous experience with Marketo is a big plus)
- Familiar with CRM systems (previous experience on Salesforce is a plus)
If you are interested please click apply and share your CV.
