Paid Media Specialist

We are assisting a well-established and luxury retail brand based in Birmingham City Centre, and they are recruiting for a Paid Media Specialist to join the business.

This role would be ideal candidates who have proven marketing / CRM experience, with strong experience of designing and managing all e-marketing campaigns and external communications to customers.

Reporting into the Head of Digital Marketing, the focus of the role is responsibility for defining and executing the strategy to acquire and grow revenue from new and existing clients to support the company’s eCommerce and retail targets. This will include the strategy and delivery of Paid Media across all channels, with a particular emphasis on paid social. Key duties and areas of responsibility will include;

• Working as part of a wider marketing team of c15 people, part of the digital team (c8 people)
• Responsible for defining and executing the strategy to acquire and grow revenue from new and existing clients to support the company’s eCommerce and retail targets.
• Managing campaigns to an agreed budget and ROI, this role requires a strategic thinker with the ability to analyse performance data to drive results.
• Develop and execute comprehensive Paid Media campaigns to achieve marketing objectives and support the wider business.
• Manage and optimise campaigns across multiple platforms including Google, Meta and LinkedIn.
• Monitor and analyse the performance and continuously optimise campaigns based on data-driven decisions.
• Create an ongoing testing strategy that allows for iterative improvement to identify the most effective ad copy, creative, and targeting strategies.
• Collaborate with the marketing team, including our in-house design studio, to create aligned client communications across all channels to ensure a consistent brand message.
• Generate detailed performance reports for key stakeholders, offering insights and strategic recommendations.
• Ensure correct tracking is in place and take responsibility for maintaining GTM.
• Manage the Paid Media budget, ensuring efficient allocation and utilisation of resources.
• Identify new opportunities for growth and expansion in the Paid Media landscape.

For this role candidates will need to have previous experience within Paid Media and hold experience managing substantial advertising budgets and optimising spend to achieve strategic objectives.

Strong knowledge of Google and Meta marketing platforms and related technologies is essential. Candidates will need to be results driven and have the ability to interpret data, draw insights and make data-driven decisions.

You will be working as part of a well-established and collaborative marketing team, with excellent scope to progress and take on more responsibility. This is a great opportunity to join a growing and market leading luxury business in the heart of Birmingham City Centre. They have fantastic offices and benefits include a company bonus scheme, generous staff discounts and many more.

This is an immediate recruit, so please apply now for more information and a consultant from Cameron James will be in touch ASAP.