Paid Media Specialist - Established Digital Agency

• Own the Paid Media function
• Work with a variety of B2C and B2C brands
• Opportunities to progress within your role

We’re working with a fantastic established Digital agency based in Bristol, who are looking to add a Paid Media Specialist to their team. As Paid Media Specialist, you’ll be the go-to person for all things Paid Search and Paid Social, and will have the opportunity to scope out strategies, be hands on in the implementation, management and success of Paid Ad campaigns for a variety of B2C and B2B companies. This is a lovely opportunity to join a talented team and own the Paid Media function and would suit someone coming from an agency background, with experience in a similar, all-encompassing Paid Media role. You’ll play a pivotal role within the agency and there will be good opportunities for development here! If you’re a Paid Media Executive or similar and like the sound of this opportunity, we would love to hear from you!
What you’ll be doing

• Create, implement, and optimise Paid Media campaigns on Google Ads, Meta Ads, LinkedIn, and Bing Ads for a variety of B2C and B2B clients.
• Analyse data to identify trends and optimise account spending and performance.
• Oversee bidding strategy, budget caps, impression share, CTR, CPA, and quality scores.
• Implement and monitor scripts for budget caps, CPA rules, etc.
• Create and optimise PPC landing pages and test and optimise creative copy.
• Generate comprehensive weekly and monthly reports for Paid Media activity.
• Collaborate with internal teams to improve campaigns, develop creative solutions for prospecting, and enhance performance results.
• Stay updated on PPC industry trends and developments.

Experience you’ll need

• Experience in similar Paid Media position within an agency environment. Proven ability to achieve positive ROI across Paid Search and Paid Social campaigns including for Google Ads, Bing Ads, Meta Ads and LinkedIn Ads
• Strong experience in tools including Google Analytics, Google Search Console, Google Tag Manager and Google Looker Studio
• Confident in forecasting and managing a range Paid Media budgets.
• Analytical and data driven approach to marketing.
• Confident communicator with experience in a similar client-facing environment.

What you’ll get in return

A competitive salary of c/£36k, hybrid working, generous holiday allowance, lots of opportunity for progression and more!
What’s next?
If you’re a Paid Media Executive, Paid Media Specialist or similar and like the sound of this position, please apply right away or reach out to Charlotte for a confidential chat.