Paid Media Specialist (Ppc/Social)

Central Employment are working with a rapidly expanding eCommerce Retail organisation based in the North East.  Due to on-going growth, they’re seeking a technically focused Paid Media Specialist (PPC/Social), reporting into the Head of Marketing. 

What we’re looking for:

● An analytical and commercially-minded individual with extensive knowledge of Google Ads, social ads and re-targeting.

● A data-driven and technical mindset with excellent analytical and mathematical skills, the ability to use formula, spreadsheets, databases, basic coding and the understanding of margins, profitability and return on investment.

● Broader knowledge of the entire marketing mix and how it affects PPC, as well as the ability to manage multiple brands and stores simultaneously.

Main responsibilities of the Paid Media Specialist: 

● Take ownership of Google Ads, social ads and re-targeting to increase revenue and profit.

● Write engaging copy for ads to help drive conversions.

● Assist and work with the Marketing Team on campaigns, advising the best strategies from a paid advertising perspective.

● We’re a dynamic team, so being open to taking on additional marketing tasks where required is a desirable quality.

Key skills we need:

● Experience of managing substantial Google Ads accounts, especially within Ecommerce.

● The ability to maintain and scale Meta Ads, Pinterest Ads and other social media ad platforms.

● Excellent financial literacy with a thorough understanding of the key performance indicators for paid advertising.

● The ability to use data to drive decision-making, including Google Sheets and Microsoft Excel skills and experience with analytics platforms.

● A high level of experience with GA4.

● A high level of experience with reporting and Business Intelligence tools such as Looker Studio.