Paid Search Manager

Macildowie are working with a business based in Leicestershire who are looking to to expand the digital team and are looking to recruit a talented and motivated Paid Search Manager to join the team and contribute to our client's success.The experienced Paid Search Manager will oversee and optimise there client's PPC (Pay-Per-Click) campaigns across various platforms. The ideal candidate will have a strong background in digital marketing, a deep understanding of Paid Search strategies, and a proven track record of delivering measurable results. You will be responsible for managing, analysing, and improving Paid Search campaigns to maximise ROI and achieve our client's marketing objectives.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns on platforms such as Google Ads, and social media channels.
• Conduct thorough keyword research and competitive analysis to inform campaign strategies.
• Create compelling ad copy and effective landing pages to enhance campaign performance.
• Monitor and analyse campaign performance, providing regular reports and actionable insights.
• Optimise campaigns for maximum ROI, including bid management, ad testing, and audience targeting.
• Stay up-to-date with industry trends and best practices, incorporating new techniques and tools as appropriate.
• Collaborate with cross-functional teams, including SEO, content, and design, to align strategies and achieve client goals.
• Manage client relationships, ensuring clear communication and understanding of their business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in managing PPC campaigns, preferably in an agency setting.
• Proficiency in Google Ads, and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organisational and project management abilities.
• Google Ads and/or Bing Ads certification is a plus.
• Experience with tools such as Google Analytics, SEMrush, and other PPC management software.

What's on Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Flexible work environment, including remote work options.
• Professional development opportunities and support for certifications.
• A culture that values creativity, innovation, and collaboration.

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.